The Senior Regional Commercial Sales Manager will lead, grow, and professionalise the sales organisation across the Northern region of South Africa, ensuring strong revenue growth, operational discipline, and high-performance sales teams.
The role is responsible for scaling distribution, improving retail execution, and developing regional sales leadership.
Key Responsibilities
1. Regional Sales Growth

Deliver revenue and operating profit targets for the Northern region.
Expand retail and wholesale distribution.
Identify new growth channels and territories.

2. Sales Team Leadership

Manage Regional Managers and Area Managers.
Recruit and develop high-performing sales teams.
Replace underperformers quickly.

3. Execution & Discipline

Improve sales reporting and accountability.
Ensure strong retail execution and distribution coverage.
Track strike rates, conversions, and territory productivity.

4. Key Account Execution

Work closely with national Key Account Management teams.
Ensure regional compliance with pricing and display agreements.

5. Territory Expansion

Map and optimise sales territories.
Increase outlet penetration and category share.