We are seeking a dynamic and strategic Marketing Manager to lead and execute integrated marketing initiatives F divisions. The successful candidate will be responsible for developing data-driven marketing strategies, managing brand positioning, overseeing campaign performance, and driving measurable growth through targeted marketing programmes.
This role requires a results-oriented professional with strong analytical capability, executive-level communication skills, and the ability to lead cross-functional collaboration while maintaining brand consistency and integrity.
 
Key Responsibilities

Develop and implement comprehensive marketing strategies aligned with the Group’s business objectives across multiple divisions.
Establish brand positioning, define target audiences, and create marketing plans with measurable objectives.
Lead end-to-end execution of marketing programmes, leveraging internal resources and external agency partnerships.
Track, analyse, and report on advertising campaign performance and overall marketing effectiveness.
Manage and optimise the marketing budget to ensure cost efficiency and maximum ROI.
Generate analytics reports with insights, strategic recommendations, and formal proposals for go-to-market improvements.
Collaborate with advertising agencies to develop creative briefs and guide campaign direction across all platforms.
Monitor customer insights, market trends, and consumer behaviour to refine marketing strategies.
Drive lead generation initiatives and improve customer conversion rates.
Produce engaging, conversion-driven content for the company website and digital platforms.
Manage community engagement, including platforms such as Hello Peter and social media channels.
Build and maintain strategic relationships with industry partners, agencies, and vendors.
Measure marketing performance against set KPIs and adjust strategies accordingly.
Analyse customer behaviour data to optimise advertising and outreach efforts.
Proactively identify and resolve marketing-related issues or concerns.