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Social Media Manager

  • Pretoria
  • Salary: R50 000.00 - R60 000.00 Per Month (Negotiable)
  • Job Type: Permanent
  • Sectors: General
  • Reference: 79182

Apply before Apr 02 2026 | 31 Days left

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Vacancy Details

Employer: Unique Personnel

We are seeking a dynamic, trend-aware Content & Community Manager to lead the digital presence of our restaurant and luxury student accommodation brands. This role is responsible for ensuring that all content stands out, feels authentic, and aligns with the unique personality of each brand.
The ideal candidate is creative, highly organized, and strategically minded — capable of delivering engaging content consistently, managing digital communities effectively, and contributing meaningfully to marketing objecties.
Key Performance Areas
1. Content Creation & Strategy

Produce or supply a minimum of five high-quality pieces of content weekly for the restaurant brand.
Capture and deliver event content (e.g., Quiz Night, Daytona Breakfast), including weekends and public holidays (Mother’s Day, Father’s Day, etc.) when operational.
Create and publish static content (e.g., public holiday posts) and develop high-performing carousel strategies.
Repurpose and repost previous viral reels every 1–2 weeks as trial content to optimize performance.
Produce weekly content for the luxury student accommodation brand, maintaining a consistent and engaging visual voice.
Coordinate collaborations and proactively build and nurture a digital community.

2. Community & Campaign Management

Oversee online community engagement across both brands, ensuring timely and meaningful interactions.
Manage and mentor student content creators at the student accommodation, overseeing weekly deliverables.
Coordinate user-generated content (UGC), recruit students for ads and video campaigns, and drive participation.
Strategically boost organic content during key campaign seasons to increase reach and visibility

3. Marketing Collaboration & Alignment

Work closely with the marketing team to align content with business goals, brand standards, and campaign direction.
Assist with menu updates and recreation to reflect current trends and evolving customer expectations.
Collaborate with the in-house bakery to identify trending food items and transform them into engaging content pieces.
Participate in weekly menu reviews, ensuring both physical and digital menus remain current, accurate, and visually appealing.

4. Paid Media & Promotion

Boost a minimum of three reels or carousel posts per week on Meta platforms to ensure optimal reach.
Support Quiz Night promotions by managing bookings, capturing event content, and driving post-event engagement.

5. Brand Standards & Internal Management

Maintain and safeguard the brand content phone, ensuring all media is securely stored, organized, and accessible.
Ensure all published content reflects brand tone, quality standards, and visual identity.
Uphold consistency across all digital touchpoints.

Candidate Requirements

Key Requirements
Education & Experience

Diploma or Degree in Marketing, Communications, Media, or related field (preferred).
2–4 years’ experience in content creation, social media management, or digital marketing (hospitality experience advantageous).
Proven experience managing multiple brands or accounts simultaneously.

Skills & Competencies

Strong photography and videography skills (mobile-first content creation).
Proficiency in content editing tools (e.g., CapCut, Canva, Adobe Suite, Meta Business Suite).
Strong understanding of social media trends, algorithms, and performance optimization.
Experience boosting and managing paid content on Meta platforms.
Excellent written communication skills and copywriting ability.
Strong organizational and time management skills.
Ability to work weekends and public holidays when required for event coverage.
Community management and engagement expertise.
Confident working with young creators and mentoring student contributors.
Strategic thinker with data-driven decision-making ability.

Personal Attributes

Creative and trend-aware.
Proactive and self-managed.
Detail-oriented and brand-conscious.
Energetic, adaptable, and solutions-driven.
Strong collaborator and communicator.

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About Careers24.com

  • Careers24 is a leading South African job portal that assists jobseekers from all sectors and experience levels to find and apply for vacancies from hundreds of South Africa’s leading companies. With over a million visitors a month, we are one of the most popular destinations to find employment online in South Africa.

    Our mission is to become the destination where every candidate can find an ideal job and where every company can find the perfect candidate. We are a proud member of the Media24 family and part of the Naspers group of companies.

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