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Catering Wholesale - Sales Consultant

Gauteng
Salary: Market Related
Job Type: Permanent
Sectors: FMCG Sales
Reference: 172334
Employment Equity Position

Apply before Mar 06 2026 | 15 Days left

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Vacancy Details

Employer: AVI Limited

AVI Field Marketing is a shared services business unit within AVI. Field Marketing focuses on sales and merchandising for the beverages, snacking, and cosmetic business units to provide greater focus and to achieve an improved execution at the store level.

An opportunity has become available for an experienced Catering Wholesale - Sales Consultant to manage and service customers in the Inland region. This is your opportunity to work with quality brands that enrich our client's lives.

Line Manager: Wholesale Sales Manager

Job Specification:

Key Performance Areas:

Achievement of monthly budgeted targets by value, volume and margin
Achievement of agreed growth target by product category by brands
Maintain and develop existing business within a region
Maintain and develop multi – level relationships with existing customers
Develop a daily/weekly call list and maintain information accuracy monthly
Communicate trends/pricing issues and other unique issues as it relates to sales
Brand activation and demonstration across customer channels
Handle clients in a professional manner
Deal with customer issues
Identify customer growth opportunities
Monthly sales report (Trends, Competitor activity, Competitor pricing)
Implement and improve promotions & NPD projects
Quarterly presentations at NDI meetings
Overview of area performance, competitor activity, service levels, projects and promotions
Travel across the Inland region
Schedule appointments, calls and meetings

Qualifications:

Completed Grade 12 (Matric) is essential
A completed tertiary qualification (Business/Sales/Marketing/Retail) is advantageous

Experience Required:

A minimum of 3 years' experience in a sales consultant role with a proven track record
Food Service Trade knowledge an advantage
Knowledge of SAP
Knowledge of the Sales process
Customer relationship management
Admin procedures and systems
Knowledge of calculating markup, margin, VAT etc.
Proficiency using Microsoft Office (Excel)
Valid Driver’s License required

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About AVI Limited

AVI LIMITED is home to many of South Africa’s leading and best-loved brands. Listed on the Johannesburg Stock Exchange in the Food Products sector, AVI’s extensive brand portfolio includes more than 50 brands. Our single-minded purpose is our brands growth and development. Our brands span a range of categories including: hot beverages, sweet and savoury biscuits and snacks, frozen convenience foods, out-of-home ranges, personal care products, cosmetics, shoes, accessories, and fashion apparel.

AVI’s brands have grown into great South African favourites including: Five Roses, Freshpak, House of Coffees, Frisco, Koffiehuis and Ellis Brown in the Beverages category; Bakers, Pyotts, Willards and Provita in the Biscuits and Snacks category; I&J in the Frozen Foods category; as well as Ciro, Lavazza and Douwe Egberts Cafitesse for the Out Of Home market. Our beauty and personal care brands include Yardley, Lentheric and Coty Great international and local Fashion Brands in the AVI stable include Spitz, Carvela, Kurt Geiger, Lacoste, Gant and Green Cross Shoes. We have a well-developed shared services structure spanning: International, IT, Finance, Logistics, Marketing, Procurement and Field Marketing that allows us to take advantage of our scale.

AVI’s brands are a household name in South Africa and growing every day.