Job Description

• Kia South Africa is seeking a Sales Trainer to strengthen sales capability and customer experience across the dealer network. This role focuses exclusively on sales training, coaching and performance enablement. Supporting dealers to improve lead conversion, selling effectiveness, customer retention and Customer Satisfaction Index (CSI) performance including the effective utilisation of sales and lead management systems (e.g. CMS, LeadX and related dealer systems). The successful candidate should bring strong automotive sales experience combined with proven sales training and coaching capability and should be comfortable engaging stakeholders at all levels within the retail environment.
  

Position Overview

• The Sales Trainer is responsible for designing, delivering and implementing sales training interventions that enhance sales performance and customer experience across the Kia SA dealer network. The role requires a strong understanding of the end-to-end sales process, behavioural selling methodologies and practical coaching techniques.

Key Duties and Responsibilities

• Conduct Training Needs Analysis (TNA) across sales, lead management and customer experience disciplines.
• Design, develop and maintain sales training material, including presentations, assessments and Learning Management Systems (LMS) based learning content.
• Train on sales systems, including CMS, LeadX and other Kia-approved sales, lead management and reporting platforms.
• Schedule and deliver national and regional sales training sessions, aligned to business priorities and dealer needs.
• Train the Sales Champion Development Programme, Sales Executives, Digital Dealer (Call Centre) teams, Sales Managers and Dealer Principals.
• Apply behavioural selling methodologies similar personality profiling tools, to improve selling effectiveness.
• Deliver coaching interventions, including role-plays, simulations and on-the-job feedback.
• Strengthen lead conversion capability, including walk-ins, digital leads and telephonic enquiries.
• Support dealers in improving customer experience, retention and CSI performance.
• Manage all training logistics and administration, including training calendars, dealer visits, LMS events, reminders and follow-ups.
• Track and report on training attendance, completion rates and performance insights.
• Address non-attendance and capability gaps in collaboration with dealer management.
• Onboard Sales Executives, Sales Champions and Sales Management across the dealer network.
• Deliver structured sales training aligned to Original Equipment Manufacturer (OEM) standards and dealer performance goals.
• Measure training effectiveness through post-training behavioural adoption and pre- and post-training KPI tracking.
• Develop lead lifecycle management training, driving strong CRM discipline and data-led sales conversion.
• Embed sustainable sales practices that continue beyond in-person training interventions.
• Implement a Train-the-Trainer approach by developing internal dealer trainers and coaching Sales Managers and Dealer Principals.
• Provide continuous sales capability development despite extensive travel requirements.
• Extensive national travel required.

Qualifications and Experience Requirements

• Must have Automotive vehicle sales experience.
• Relevant tertiary qualification (NQF Level 6 or 7).
• Training qualification or accreditation or minimum five (5) years’ experience in a sales training role.
• Extensive in-dealer experience across New and Used Vehicle Sales, Aftersales, Lead Management and Customer Experience.
• Strong understanding of the end-to-end sales process, including deal structuring, negotiation, closing techniques and objection handling.
• Proven ability to convert leads into sales, including walk-ins, digital leads and telephonic enquiries.

Skills and Personal Attributes

• Advanced telephone selling skills, including scripting, appointment setting, structured follow-ups and Customer Relationship Management.
• Deep understanding of customer service excellence, retention strategies and CSI improvement.
• Strong coaching, training and presentation skills, with confidence engaging diverse dealer audiences.
• Practical application of behavioural selling methodologies.
• Strong analytical and problem-solving skills.
• Excellent MS Excel and PowerPoint proficiency.
• Experience working with LMS.
• Proactive, self-driven, energetic and action orientated.
• Ability to operate effectively in a fast-paced, multi-stakeholder dealer environment.
• An accountable individual who takes ownership of training delivery, sales capability development and overall business performance impact.