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About the Client:

Our client is a family-owned and operated appliance retailer based in New Jersey, dedicated to helping homeowners and designers find the right products at competitive prices. With more than two decades of experience in the appliance industry, the company offers a wide selection of major home appliances, including refrigeration, cooking, laundry, dishwashing, and outdoor kitchen products; from trusted brands, supported by knowledgeable customer service, flexible financing, and delivery options.

About the Role:

We are looking for a talent who owns digital acquisition, attribution tracking, paid media, and performance optimization across multiple channels. 

Responsibilities: 

• Implement multi-touch marketing attribution tracking
• Manage call tracking integration for phone-driven sales
• Develop and execute paid media strategy (Google & Meta)
• Ensure co-op marketing compliance (brand-restricted campaigns)
• Oversee SEO / GEO / AEO optimization
• Analyze campaign performance and optimize results
• Potentially manage email marketing campaigns