About GrowCFO

GrowCFO exists to accelerate the development of ambitious finance leaders.

We work with high-performing CFOs and aspiring CFOs across PE-backed, scale-up, founder-led, and complex organisations. Our credibility depends on depth, not noise.

We don’t produce generic finance content.
We build structured insight that changes how finance leaders operate.

This role sits at the centre of that mission.

Role Overview

The CFO Insights & Content Lead is responsible for researching, structuring, and translating real-world CFO best practice into high-quality thought leadership, frameworks, and practical tools.

This is not a high-volume content role.

It is a research-led, insight-driven position focused on intellectual quality and commercial credibility.

You will:

• Identify what great CFOs actually do in practice

• Turn research and lived experience into structured frameworks

• Write in the voice of senior finance leaders

• Build GrowCFO’s body of intellectual property

You will work directly with senior leadership to shape ideas into authoritative content that resonates with experienced finance professionals.

Key Responsibilities

1️⃣ CFO Research & Insight Development

• Research best practices across different CFO contexts (growth, PE-backed, distressed, public, founder-led)

• Analyse reports, podcasts, studies, and community discussions

• Identify recurring patterns, frameworks, and decision models

• Follow influencers who are testing emerging AI tools and finance technology for real-world relevance

• Validate ideas with our CFO community

Translate insight into:

• Structured frameworks

• Practical playbooks

• Models and templates

• Insight briefings

2️⃣ Thought Leadership & Content Creation

Create high-quality, insight-led content, including:

• Weekly newsletters

• LinkedIn thought leadership posts

• Webinar narratives

• Email campaigns

• Long-form insight pieces

• Framework explainers

You will:

• Draft in a credible senior leadership voice

• Turn raw thinking or voice notes into polished content

• Ensure clarity, logic, and commercial sharpness

• Avoid generic or surface-level commentary

The audience is experienced finance leaders. The standard is high.

3️⃣ Intellectual Property Development

Help formalise GrowCFO’s body of knowledge by:

• Converting recurring themes into named models and systems

• Creating structured frameworks from community insight

• Building practical tools finance leaders can apply immediately

• Supporting program and workshop development

4️⃣ Community Insight Mining

• Extract recurring themes from mentoring, events, and roundtables

• Identify real challenges CFOs are facing

• Turn community insight into structured content

• Ensure our content reflects lived experience, not theory