Candidate Requirements

Key Responsibilities:

1. Define Evolved Brand Identity:

Develop and lead brand initiatives that drive consumer relationships, focusing on legacy brands, self-expressive, emotional identity, value proposition benefits, and personality cues.

2. Consumer Implementation Framework:

Identify value proposition benefits, understand consumer psychographics, define brand positions, framing, and touch points, and establish metrics for brand management.

Requirements:

- Proven luxury brand experience, preferably in fashion

- Experience managing multiple brands under one brand umbrella

- Strong focus on customer experience

- Tertiary studies in Strategic Brand and Marketing or related qualification (highly preferred)

- Minimum 10 years of experience in a similar role, with at least 5 years in a leadership capacity

Desirable Qualities:

- Entrepreneurial mindset

- Legacy-focused approach

- Curiosity and adaptability

- Global perspective and understanding of consumer behaviours

Deliverables

Short-term Goals:

- Establish clarity and alignment of brand identity across all facets

- Enhance customer interaction and engagement on social media and digital platforms

Medium-term Goals:

- Develop the model for the next evolution of the Brand

- Define the next stage of the brand, focusing on legacy brands

Long-term Goals:

- Evolve brand on the global stage

Please email cv to marlene@servicesolutions.co.za