Performance Marketing Specialist

Cape Town Southern Suburbs
Salary: Market Related
Job Type: Permanent
Sectors: Sales
Reference: CPT000179/GW

Apply before Apr 30 2026 | 72 Days left

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Vacancy Details

Employer: ATM.SA

Role purposeThe Performance Marketing Specialist supports the planning, execution, and optimization of paid advertising campaigns across search, performance, and industry networks. Working closely with the Campaign & Analytics Manager, this role ensures campaigns are accurately built, optimized, and reported against performance goals.Key responsibilitiesBuild, launch, and manage paid campaigns across Google Ads, Bing Ads, and relevant industry platforms.Implement campaign briefs with accurate targeting, ads, budgets, landing pages, and tracking.Monitor campaign performance and optimise bids, budgets, targeting, and creative.Run A/B tests on ads, audiences, and landing pages to improve results.Maintain performance reporting, tracking, and clean campaign structure.Collaborate with content, design, and web teams to support campaign delivery.

Essential

1 to 3 years' experience in paid media, performance marketing, or digital marketing coordination.
Hands on experience managing Google Ads and Microsoft/Bing Ads.
Confidence working with campaign performance data and making optimization decisions.
Strong attention to detail in campaign setup, tracking, and QA.
Familiarity with UTM use, landing page flows, and basic funnel thinking.
Comfortable working across multiple campaigns at once with clear prioritization.
Strong communication skills and willingness to ask questions early.

Desirable

Experience with industry networks like Gartner Digital Markets and Hotel Tech Report.
Exposure to B2B SaaS paid media or lead gen models.
Basic knowledge of GA4, HubSpot, Salesforce, Looker, or similar tools.
Experience with retargeting, ABM audience targeting, or LinkedIn Ads.
Understanding of ad creative best practices and conversion rate optimization.

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About ATM.SA

South Africa’s award winning, established, dynamic and leading BPO organisation. As a locally grown business, our vision is to provide turnkey, customer engagement solutions to enable our Clients to compete in an ever-changing industry under extreme legislative pressure. Based in Cape Town and established in 2007, our vision is to "Build lasting partnerships with our Clients by enhancing the value of their Customer journey."

As an outsource service provider, the management, processes, systems and methodologies that supports it, are the required core competencies of ATM.SA. Our wide range of customer engagement and administrative services allows our Clients to focus on their core competencies while leaving the day-to-day customer contact functions in our capable hands.

In addition, our people live our Client’s brands so passionately, a critical discipline ensuring all our programmes are successful and cost effective.

We pride ourselves on working in harmony and at the highest level of support with all our Partners.