Purpose 
The Lead Designer (Graphic & Multimedia) will be responsible for driving the creative vision and execution of all design work for Lesaka Group (Shared Services). This role requires a creative and detail-oriented professional who can produce impactful visual communications across digital, print, video, and motion graphics platforms, in line with the new ‘one’ Lesaka brand corporate identity (Rebrand project). The Lead Designer will collaborate closely with the Chief Marketing Officer and Group Brand Manager, as well as the Designers in the respective business units (Consumer, Merchant, Enterprise), to ensure all creative output is aligned with Lesaka’s brand identity, strategic objectives, and campaign goals. 

Duties and Responsibilities

Creative Direction & Design

• Lead the conceptualisation and execution of visual designs for integrated campaigns, including digital, social media, print, and multimedia.
• Translate marketing and business objectives into compelling visual storytelling.
• Uphold and evolve the Lesaka brand identity across all touchpoints.
• Guide Designers in the respective business units and external creative resources to ensure high-quality output.

Multimedia Production

• Design and develop multimedia content, including video editing, animations, motion graphics, editing testimonial / staff videos and interactive assets.
• Produce engaging presentations, infographics to support strategic initiatives.
• Manage photography, videography, and post-production processes when required.

Collaboration & Project Management

• Work with cross-functional business units (Consumer, Merchant, Enterprise) to deliver standardised creative assets in line with the Lesaka corporate brand identity.
• Manage multiple design projects simultaneously, ensuring timely delivery.
• Present design concepts and creative ideas to stakeholders for feedback and approval.

Brand & Quality Control

• Ensure all creative work meets CI guidelines, maintains consistency, and reflects Lesaka’s tone and positioning.
• Stay ahead of industry trends and best practices in design, multimedia, and user experience.
• Recommend tools, technologies, and processes to improve creative output and efficiency.
  

Qualifications and Experience

Education & Experience

• Degree/Diploma in Graphic Design (or NQF Level 5 or 6), Visual Communication, Multimedia Design, or related field.
• 10 years of professional experience in graphic design, with at least 5 years in a senior or lead role.
• Strong portfolio showcasing multimedia design capabilities (print, digital, video, animation, motion graphics).
• Experience in rebrand projects.

Technical Skills

• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects, Premiere Pro).
• Skilled in multimedia and motion graphics design.
• Experience with digital platforms, UI/UX basics, and responsive design principles.
• Knowledge of MS Office Suite (especially PowerPoint) for branded presentations.
• Advantageous: Knowledge of HTML/CSS, WordPress/Webflow, or other web tools.

Soft Skills

• Strong creative vision with meticulous attention to detail.
• Excellent communication and presentation skills.
• Ability to manage multiple priorities and meet deadlines.
• Strong collaboration and stakeholder engagement skills.
• Proactive problem-solver with a growth mindset.
• Strong inter-personal skills and track record of building high performing design teams.