At Masthead, our passion is keeping businesses in business. As a national supplier of risk management services to independent financial advisors and other licensed financial service providers (FSPs), we know this can only be achieved through the calibre of people we employ – people who are client focused, set themselves high standards of delivery and have a willingness to go the extra mile. 

Position summary

As Content & Campaign Specialist, you will be integral to executing marketing plans that strengthen the Masthead Group (Masthead and Masthead Financial Planning) brands, drive audience engagement, and expand our market presence. This role is perfect for someone who thrives in a dynamic, fast-paced environment and enjoys collaborating across various marketing functions.

This is a full-time, hybrid position, offering the flexibility of working both remotely and from our head office in Mowbray, Cape Town. During the probation period, you will be required to work on-site full-time.

DUTIES AND RESPONSIBILITIES

Subject Matter Expertise & Content Strategy

• Technical Interpretation: Distil complex financial services legislation, compliance updates, and industry regulations into clear, engaging, and accessible marketing content.
• Content Creation & Copywriting: Develop high-quality content for digital platforms, including social media, email, newsletters and websites, ensuring a professional tone that simplifies technical concepts for diverse audiences.
• Content Integrity: Audit and maintain website and marketing materials to ensure they remain accurate and aligned with the latest regulatory standards.
• Brand Communication: Drive brand consistency across all touchpoints to strengthen market presence and brand awareness for the Masthead Group companies.

Campaign Management & Digital Growth

• Integrated Campaigns: Own the end-to-end execution of marketing campaigns across email, digital advertising, and social media to drive lead generation and client retention.
• Digital Channel Coordination: Oversee the end-to-end production of company newsletters and the strategic scheduling of social media content.
• SEO & Paid Media Optimisation: Manage Google Ads while optimising website content to improve organic search rankings and traffic.
• Lead Generation & Nurturing: Implement and manage paid media strategies and email nurturing workflows to convert prospects into clients.

Analytics & Support

• Performance Reporting: Track and analyse key performance indicators (KPIs) for all campaigns, providing actionable insights for continuous improvement.
• Stakeholder Collaboration: Act as a central marketing resource for regional offices, internal departments, and external vendors to ensure the seamless execution of marketing initiatives.
• Digital Workflow Coordination: Provide guidance and quality oversight to junior assistants to ensure the accurate and timely execution of digital assets and campaign tasks.