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General Manager

  • Western Cape
  • Salary: Market Related
  • Job Type: Permanent
  • Sectors: Manufacturing Management
  • Reference: 170460

Apply before Feb 23 2026 | 14 Days left

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Vacancy Details

Employer: AVI Limited

At I&J, part of AVI, we combine close to 115 years of excellence with a forward-thinking approach to the fishing industry. As a leader in premium seafood, including Cape Hake and farmed Cape Abalone, we are committed to sustainability, innovation, and empowering local communities. Our latest innovation, Air-Fri’kn Amazing, brings bold flavours and crispy perfection to your air fryer, showcasing our passion for quality and customer-centric excellence.

Why Join I&J?

  • Industry Leader: Work with a renowned brand known for premium Cape Hake and farmed Abalone.
  • Sustainability Focused: Contribute to responsible fishing practices with MSC accreditation.
  • Community Impact: Be part of a company that empowers and invests in local communities.

Shape the Future with Us! A rewarding opportunity awaits a skilled GENERAL MANAGER at I&J Aquaculture in Gansbaai, Western Cape. Your role will be to drive profitable growth across the aquaculture portfolio by leading commercial strategy, financial performance, and asset optimisation, ensuring operational and technical excellence translate into strong margins and long term stakeholder value.

Reporting Structure:

  • Reports to: Managing Director
  • Direct Reports: 6

Key Areas of Impact:

  • Plan, direct and coordinate the efforts of various management functions, various reporting managers and their departments.
  • Direct and coordinate financial and budget activities to fund operations, procurement, maximize investments, revenue and profit generation.
  • Ensure and oversee efficient and effective people management. Develop and promote a high performance workplace culture of teamwork, accountability and innovation.
  • Sales and Operations planning.
  • External Stakeholder Management.
  • Health and Safety and Risk Management. Lead a safe operation, ensuring commitment to uphold high, effective risk and safety management standards.

What It Takes to Succeed:
Experience that set you up for success:

  • Grade 12 / Matric
  • 10–15 years’ experience in a senior management role
  • Experience in Aquaculture, Engineering, FMCG or Supply chain would be advantageous

Qualifications & Certifications that will contribute to your success:

  • A relevant completed Business Degree is required

Additional Requirements that will enhance your impact for success:

  • Understanding of labour law policies
  • Strong Project & operation management skills

Take the Next Step with I&J

Join us to shape the future of South African seafood while making a meaningful impact on communities and the environment and be part of a team committed to excellence and making a positive impact.


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About AVI Limited

AVI LIMITED is home to many of South Africa’s leading and best-loved brands. Listed on the Johannesburg Stock Exchange in the Food Products sector, AVI’s extensive brand portfolio includes more than 50 brands. Our single-minded purpose is our brands growth and development. Our brands span a range of categories including: hot beverages, sweet and savoury biscuits and snacks, frozen convenience foods, out-of-home ranges, personal care products, cosmetics, shoes, accessories, and fashion apparel.

AVI’s brands have grown into great South African favourites including: Five Roses, Freshpak, House of Coffees, Frisco, Koffiehuis and Ellis Brown in the Beverages category; Bakers, Pyotts, Willards and Provita in the Biscuits and Snacks category; I&J in the Frozen Foods category; as well as Ciro, Lavazza and Douwe Egberts Cafitesse for the Out Of Home market. Our beauty and personal care brands include Yardley, Lentheric and Coty Great international and local Fashion Brands in the AVI stable include Spitz, Carvela, Kurt Geiger, Lacoste, Gant and Green Cross Shoes. We have a well-developed shared services structure spanning: International, IT, Finance, Logistics, Marketing, Procurement and Field Marketing that allows us to take advantage of our scale. 

AVI’s brands are a household name in South Africa and growing every day.

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About Careers24.com

  • Careers24 is a leading South African job portal that assists jobseekers from all sectors and experience levels to find and apply for vacancies from hundreds of South Africa’s leading companies. With over a million visitors a month, we are one of the most popular destinations to find employment online in South Africa.

    Our mission is to become the destination where every candidate can find an ideal job and where every company can find the perfect candidate. We are a proud member of the Media24 family and part of the Naspers group of companies.

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