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💼 Digital Marketing Analyst

Our client is seeking a highly analytical and detail-oriented Digital Marketing Analyst to support the performance, optimisation, and reporting of paid digital marketing initiatives. This role is critical in transforming complex datasets into actionable insights, improving campaign efficiency, and supporting strategic decision-making across multiple digital platforms.

More About The Company:
Our client operates within a fast-paced, performance-driven environment and focuses on data-led digital marketing strategies. The business places strong emphasis on optimisation, reporting accuracy, and continuous improvement across paid digital channels, systems, and processes. Collaboration, innovation, and the effective use of data and technology form a core part of the organisation’s approach.

📍 Location: Midrand
💰 Salary: R40 000 – R50 000
🕰️ Working hours: 08h00 – 17h00
🪑 Available positions: 1
📅 Start date: ASAP

Key Responsibilities:

Digital Performance & Optimisation:
· Analyse and optimise paid digital campaigns across platforms including Google Ads, Meta, YouTube, LinkedIn, and TikTok.
· Identify performance trends, risks, and opportunities across leads, feet, deals, and cost per approval.
· Support campaign testing, experimentation, and optimisation frameworks.
· Provide actionable recommendations to improve performance and budget efficiency.

Analytics & Reporting:
· Build, maintain, and enhance Power BI dashboards and reporting models.
· Work with large datasets from advertising platforms, CRM systems (e.g. Bitrix), portals, and internal systems.
· Automate reporting processes to reduce manual effort and improve turnaround time.
· Translate complex data into clear insights and executive-ready narratives.

Systems & Process Improvement:
· Assist with improving data quality, tracking accuracy, and reporting consistency.
· Support integration testing between platforms including advertising, CRM, portals, and analytics tools.
· Identify opportunities to streamline workflows and reduce single points of failure.
· Contribute to documentation and playbooks for reporting and optimisation processes.

Strategic & Collaborative Support:
· Work as part of a team of digital marketing consultants to support cross-channel alignment.
· Provide independent analysis and outside-in recommendations informed by industry best practices.
· Support AI-driven initiatives related to reporting, optimisation, and automation.
· Participate in digital status meetings and contribute to planning and prioritisation.

Job Requirements:

Experience:
· 3–5 years’ experience in digital marketing analytics, performance marketing, or data analysis.
· Proven ability to work independently in a fast-paced, performance-driven environment.
· Hands-on experience with paid media platforms, with Google Ads and Meta Ads being essential.

Technical Skills:
· Solid understanding of relational datasets.
· Experience with analytics and tracking tools.
· Strong Excel and data manipulation skills.
· Experience with Power BI advantageous, including data modelling, DAX, and Power Query.

Analytical & Communication Skills:
· Strong analytical thinking and problem-solving abilities.
· Ability to convert data into clear, actionable insights.
· Confident communication skills with both technical and non-technical stakeholders.
· High attention to detail with a strong focus on accuracy and quality.

Additional Skills (Advantageous):
· Experience working with CRM systems.
· Exposure to AI, automation, or machine-learning use cases in marketing or analytics.
· Experience in property portals, classifieds, or lead-driven environments.
· Familiarity with cloud data platforms.
· Experience supporting or mentoring junior team members.
· Understanding of attribution models and full-funnel performance measurement.
· National Senior Certificate (Grade 12).

Key Characteristics:
· Strong analytical and critical thinking skills.
· Detail-oriented with a structured and methodical approach to work.
· Ability to manage multiple priorities and meet deadlines.
· Proactive, solutions-driven mindset.
· Comfortable working independently while contributing to a collaborative team environment.

💡 Are you ready to play a key role in driving data-led digital performance and optimisation? Apply now and be part of a high-impact, results-focused team! 🚀
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💼 Digitale Bemarkingsontleder

Ons kliënt is op soek na ’n hoogs analitiese en detail-gefokusde Digitale Bemarkingsontleder om digitale bemarkingsprestasie, optimalisering en verslagdoening te ondersteun. Hierdie rol is noodsaaklik vir die omskakeling van komplekse data in uitvoerbare insigte, die verbetering van veldtogdoeltreffendheid en die ondersteuning van strategiese besluitneming oor verskeie digitale platforms.

Meer oor die Maatskappy:
Ons kliënt funksioneer binne ’n vinnige, prestasiegedrewe omgewing met ’n sterk fokus op data-gedrewe digitale bemarkingstrategieë. Die organisasie heg groot waarde aan optimalisering, akkurate verslagdoening en voortdurende verbetering oor betaalde digitale kanale, stelsels en prosesse. Samewerking, innovasie en die doeltreffende gebruik van data en tegnologie vorm ’n kern deel van hul benadering.

📍 Ligging: Midrand
💰 Salaris: R40 000 – R50 000
🕰️ Werksure: 08h00 – 17h00
🪑 Beskikbare Posisies: 1
📅 Begindatum: So gou as moontlik

Hoof Verantwoordelikhede:

Digitale Prestasie & Optimalisering:
· Ontleed en optimaliseer betaalde digitale veldtogte oor platforms soos Google Ads, Meta, YouTube, LinkedIn en TikTok.
· Identifiseer prestasietendense, risiko’s en geleenthede oor leidrade, voete, transaksies en koste per goedkeuring.
· Ondersteun veldtogtoetsing, eksperimentering en optimaliseringsraamwerke.
· Verskaf uitvoerbare aanbevelings om prestasie en begrotingdoeltreffendheid te verbeter.

Analise & Verslagdoening:
· Bou, onderhou en verbeter Power BI-kontroleskerms en verslagdoeningsmodelle.
· Werk met groot datastelle vanaf advertensieplatforms, CRM-stelsels (bv. Bitrix), portale en interne stelsels.
· Outomatiseer verslagdoening waar moontlik om handmatige werk te verminder en omkeertyd te verbeter.
· Vertaal komplekse data in duidelike insigte en bestuursgereed narratiewe.

Stelsels & Prosesverbetering:
· Help om datakwaliteit, opsporingsakkuraatheid en verslagdoeningskonsekwentheid te verbeter.
· Ondersteun integrasietoetsing tussen platforms soos advertensies, CRM, portale en analitiese hulpmiddels.
· Identifiseer geleenthede om werksvloei te stroomlyn en enkelpunte van mislukking te verminder.
· Dra by tot dokumentasie en speelboeke vir verslagdoening en optimaliseringsprosesse.

Strategiese & Samewerkende Ondersteuning:
· Werk as deel van ’n span digitale bemarkingskonsultante om kanaalbelyning te ondersteun.
· Lewer onafhanklike ontleding en aanbevelings gebaseer op beste praktyke in die bedryf.
· Ondersteun KI-gedrewe inisiatiewe wat verband hou met verslagdoening, optimalisering en outomatisering.
· Neem deel aan digitale statusvergaderings en dra by tot beplanning en prioritisering.

Pos Vereistes:

Ondervinding:
· 3–5 jaar se ondervinding in digitale bemarkingsanalise, prestasiebemarking of data-analise.
· Bewese vermoë om onafhanklik te werk in ’n vinnige, prestasiegedrewe omgewing.
· Praktiese ervaring met betaalde mediaplatforms, met Google Ads en Meta Ads as noodsaaklik.

Tegniese Vaardighede:
· Goeie begrip van relasionele datastelle.
· Ondervinding met analitiese en opsporingsinstrumente.
· Sterk Excel- en datamanipulasievaardighede.
· Ondervinding met Power BI is voordelig, insluitend datamodellering, DAX en Power Query.

Analitiese & Kommunikasievaardighede:
· Sterk analitiese denke en probleemoplossingsvermoë.
· Vermoë om data om te skakel in duidelike, uitvoerbare insigte.
· Selfversekerde kommunikasie met beide tegniese en nie-tegniese belanghebbendes.
· Hoë aandag aan detail met ’n fokus op akkuraatheid en kwaliteit.

Addisionele Vaardighede (Voordelig):
· Ondervinding met CRM-stelsels.
· Blootstelling aan KI, outomatisering of masjienleer-gebruiksgevalle in bemarking of analise.
· Ondervinding in eiendomsportale, geklassifiseerde advertensies of leidraad-gedrewe omgewings.
· Vertroudheid met wolk-dataplatforms.
· Ondervinding in die ondersteuning of mentorskap van junior spanlede.
· Begrip van toeskrywingsmodelle en volle-tregter prestasiemeting.
· Nasionale Senior Sertifikaat (Graad 12).

Karaktereienskappe:
· Sterk analitiese en kritiese denkvermoë.
· Detail-gefokus met ’n gestruktureerde werksbenadering.
· Vermoë om verskeie prioriteite effektief te bestuur.
· Proaktiewe, oplossingsgedrewe ingesteldheid.
· Gemaklik om onafhanklik te werk sowel as deel van ’n span.

💡 Is jy gereed om ’n sleutelrol te speel in data-gedrewe digitale prestasie en optimalisering? Doen nou aansoek en word deel van ’n hoë-impak, resultaatgedrewe span! 🚀
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