The Marketing Manager is responsible for developing, shaping, and driving the company’s brand and marketing strategy across all channels, ensuring the brand is relevant, aspirational, and culturally connected. This role requires a creative, commercially minded individual with a strong understanding of consumer behaviour—particularly within the snack and food category.
The incumbent will move beyond traditional and purely digital marketing to create a clear brand identity, build emotional connection with consumers, and position the brand in a “cool space” through innovative campaigns, partnerships, and creative insight. The role also plays a key part in product innovation, internal brand engagement, and ensuring impactful representation at trade shows and promotions.
KEY RESPONSIBILITIES:
Brand Strategy & Positioning

Develop and implement a clear, compelling brand strategy aligned to who the business wants to be—both now and in the future.
Define and articulate the brand voice, look, feel, and personality across all touchpoints.
Ensure consistency and clarity of brand messaging across products, packaging, campaigns, and internal communication.

Creative Marketing & Campaign Development

Conceptualise and drive innovative marketing campaigns beyond digital platforms.
Identify and pursue creative opportunities such as celebrity, influencer, and media placements (e.g. product visibility in TV shows, events, and lifestyle content).
Ensure marketing initiatives create genuine emotional connection and cultural relevance.
Manage promotions, activations, and campaigns that drive brand recognition and product demand.

Market Research & Consumer Insights

Conduct and interpret research into consumer trends, cultural shifts, and market behaviour.
Track what is trending locally and globally and translate insights into actionable marketing ideas.
Provide input into strategic decisions based on data, insight, and creative interpretation.

Product Innovation Support

Collaborate with product development and operations to assist with product innovation and enhancement.
Contribute creative insight into product concepts, flavours, packaging, and positioning.
Support decisions around which products to develop, evolve, or retire based on market insight.

Trade Shows & External Presence

Plan and attend trade shows, exhibitions, and industry events.
Ensure the brand is represented in a way that is impactful, engaging, and aligned to the desired brand image.
Coordinate branded materials, displays, and messaging for external events.

Internal Branding & Employee Engagement

Drive internal branding initiatives so employees understand, connect with, and live the brand.
Develop internal campaigns, messaging, and visual branding that support company culture and pride.
Partner with leadership to embed brand values internally.