Role Overview

The Marketing Quality & Sales Operations Executive plays a critical role in protecting the quality, clarity, and commercial impact of GrowCFO’s marketing, sales, and client delivery.

This role sits at the intersection of marketing, sales, and operations, acting as a final quality gate across high-impact work, while also supporting selective content creation where capacity is constrained.

The focus is on quality over volume: ensuring that what is published, shared, or delivered is accurate, compelling, strategically aligned, and commercially sound.

Key Responsibilities

Sales Operations & Post-Sale Delivery

• Own the post-sale process once a deal is confirmed

• Coordinate with Finance to ensure invoices are raised correctly and issued on time

• Issue client contracts, track signatures, and ensure documents are accurately filed

• Ensure clients are fully onboarded with access to the correct platforms, products, and materials

• Set up bespoke purchase links, pricing rules, coupon codes, and access permissions where required

Marketing Quality, Proofing & Commercial Sense-Checking

Act as the final quality and sense-check across marketing, sales, events, and digital products.

• Review and refine content for:

• Clarity, structure, and flow

• Consistency of messaging and positioning

• Commercial intent (is it compelling, credible, and outcome-focused?)

• Improve wording to increase clarity, engagement, and conversion — not just correct errors

• Quality-check:

• Web pages (copy, formatting, links, UX flow)

• Email campaigns (subject lines, copy, links, formatting)

• Sales collateral and marketing assets

• Think like the end user: identify friction, confusion, or weak messaging before anything goes live

• Carry out end-to-end testing of pages, booking flows, and digital products

• Regularly spot-check live platforms for errors, broken links, or inconsistencies

LinkedIn Content Creation & Amplification

Where capacity is constrained, support the creation and refinement of LinkedIn content — primarily for senior leaders.

• Draft and refine LinkedIn posts based on:

• Existing long-form content (newsletters, podcasts, events, insights)

• Voice notes, outlines, or raw thinking from senior leaders

• Ensure posts are:

• Clear, credible, and insight-led

• Aligned with GrowCFO’s positioning and tone

• Designed for engagement without being promotional or generic

• Repurpose approved content into short-form LinkedIn posts where appropriate

• Schedule and coordinate posts in line with agreed content plans

This is selective, insight-driven content creation — not day-to-day social media management.

Events & Product Readiness

• Work with Events and Marketing teams to carry out full end-to-end checks before events go live

• Validate event setup, pricing, access rules, confirmation emails, and joining instructions

• Ensure the customer journey from registration through to delivery is accurate and professional

Video & Content Coordination

• Coordinate with videographers and content partners, including:

• Booking testimonial interviews

• Scheduling mentor and facilitator recordings

• Tracking delivery timelines

• Review returned video and content assets to ensure:

• Accuracy and clarity

• Brand and messaging alignment

• Suitability for the intended audience and channel