The role

Core Group represents leading global technology brands across Sub-Saharan Africa, delivering products and services through distribution, retail, and customer experience channels across the region. The B2B Sales Administrator supports House Account growth and management by driving customer engagement, facilitating sales activity, administrating leads and accounts, and ensuring high levels of customer service. This role contributes directly to revenue growth and customer retention through effective coordination, communication, and sales support.

Key Responsibilities

Sales Support & Revenue Growth

• Assist sales teams to meet and exceed revenue targets across business lines.
• Identify and support upsell and cross-sell opportunities within customer accounts.
• Support reactivation of dormant or low-spend accounts.
• Partner with internal teams to implement initiatives that drive sales.

Lead & Account Administration

• Manage inbound sales leads and customer enquiries promptly and professionally.
• Execute outbound engagement campaigns to House Accounts.
• Accurately maintain account records, ensuring CRM/system data integrity.

Account Management Support

• Provide regular engagement and follow-up with House Accounts via phone, email, and digital channels.
• Act as a key contact point for customer queries and coordinate internal responses.
• Support senior sales colleagues in understanding customer needs and performance trends.

Marketing Campaign Support

• Collaborate with marketing/CP teams to support monthly campaigns targeted at House Accounts.
• Track campaign engagement, outcomes, and conversion.

Customer Support

• Assist customers with operational queries, escalating and following up where necessary to resolution.

Reporting

Produce weekly reports including:

• Sales pipeline status
• Stock forecasts
• Customer engagement activity
• Performance of top accounts
• New account engagements

Skills Development

• Maintain an up‑to‑date understanding of Core Group products, processes, systems (e.g., SYSPRO), and competitive insights.

Qualifications & Experience

• Matric certificate – essential
• Relevant tertiary qualification – preferred
• Minimum 1 year experience working on SYSPRO
• 1+ year experience in customer service, sales support, or sales administration is advantageous
• Excellent written and verbal communication skills