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Wholesale Sales Manager

  • Pretoria
  • Salary: Market Related
  • Job Type: Permanent
  • Sectors: FMCG Sales
  • Reference: 168862

Apply before Feb 15 2026 | 14 Days left

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Vacancy Details

Employer: AVI Limited

AVI LIMITED is home to many of South Africa’s leading and best-loved brands! Listed on the Johannesburg Stock Exchange and centred on the FMCG market, AVI’s extensive brand portfolio includes more than 50 brands. Our brands span a range of categories including hot beverages, sweet and savoury biscuits and snacks, frozen convenience foods, out-of-home ranges, personal care products, cosmetics, footwear, accessories, and fashion apparel. We have a well-developed Shared Services structure spanning: International, IT, Finance, Logistics, Marketing, Procurement and Field Marketing, which allows us to take advantage of our scale. Our single-minded purpose is our brands' growth and development.

AVI Field Marketing is a shared services business unit within AVI. Field Marketing focuses on sales and merchandising for the beverages, snacking and cosmetic business units to provide greater focus and to achieve an improved execution at store level.

The successful applicant will be required to perform a staff management function and a sales and merchandising function in the Inland North Region (Pretoria, Limpopo & Northern parts of Northwest). The applicant will be responsible for the wholesale outlets within the region. Your passion for sales coupled with a solid sales and merchandising experience in a FMCG environment may provide the key to success in ensuring the Business Units targets and service levels are achieved

Reporting Structure:

  • Line Manager: Regional Operations Manager
  • Number of Direct Reports: +/- 55 which includes 5 Wholesale Account Representatives

Key Areas of Impact:

  • Manage and grow relationship between customer and supplier
  • Manage BU / Business Units discount budgets and profitability targets
  • Manage Margins
  • Manage customer spend
  • Manage RSP’s
  • Monthly store performance reviews with customer
  • Monthly store performance reviews with region, construct corrective plans, manage and monitor
  • Execute Business Units / BU strategy
  • Manage Promotional Grid
  • Manage execution of promotional plan
  • Achieve sales targets
  • Manage effective ordering process between customer, BU’s, AVI Region and Call Centre
  • Maximise distribution through effective buying and working closely with Planning and LSS
  • Manage strategic stock levels
  • Manage day to day stock cover
  • Manage store specific strategies, sales through and underperforming stores via sales team
  • Ranging
  • New Listings
  • Manage shelf health in line with AVI FM and BU objectives

WHOLESALE INLAND NORTH REGION

  • Achieve BU sales targets
  • Manage effective ordering process between customer, BU’s, AVI Region, Call Centre and LSS
  • Maximise distribution through effective buying and working closely with Planning and LSS
  • Manage and mentor Wholesale Account Representatives and Field Marketers / Merchandisers responsible for all the Wholesale Outlets in the region including monthly payroll submissions for Field staff.
  • Manage BU objectives and strategies within Wholesale
  • Manage and execute wholesale promotional plans
  • Manage RSP’s on shelf
  • Monthly store performance reviews with customer
  • Monthly store performance reviews with region, construct corrective plans, manage and monitor
  • Mange shelf health in line with BU and AVI FM objectives
  • Manage strategic stock levels
  • Manage day to day stock cover
  • Manage store specific strategies, sales through and underperforming stores via sales team
  • Execute NPD strategy
  • Cross regional working required in order to deliver implementation of BU strategies

Minimum Requirements:

Experience:                                                                   

  • A minimum of five (5) years sales management experience in an FMCG environment

Qualifications:

  • Completed Matric
  • A completed tertiary qualification (Business/Sales/Marketing) advantageous

Additional Requirements:

  • Good interpersonal and people management skills
  • Excellent written and oral communication skills and ability and flexibility to adapt to changing priorities
  • Driver's license required
  • Ability to travel within the region essential
  • IT (Technology) skills on an advanced level

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About AVI Limited

AVI LIMITED is home to many of South Africa’s leading and best-loved brands. Listed on the Johannesburg Stock Exchange in the Food Products sector, AVI’s extensive brand portfolio includes more than 50 brands. Our single-minded purpose is our brands growth and development. Our brands span a range of categories including: hot beverages, sweet and savoury biscuits and snacks, frozen convenience foods, out-of-home ranges, personal care products, cosmetics, shoes, accessories, and fashion apparel.

AVI’s brands have grown into great South African favourites including: Five Roses, Freshpak, House of Coffees, Frisco, Koffiehuis and Ellis Brown in the Beverages category; Bakers, Pyotts, Willards and Provita in the Biscuits and Snacks category; I&J in the Frozen Foods category; as well as Ciro, Lavazza and Douwe Egberts Cafitesse for the Out Of Home market. Our beauty and personal care brands include Yardley, Lentheric and Coty Great international and local Fashion Brands in the AVI stable include Spitz, Carvela, Kurt Geiger, Lacoste, Gant and Green Cross Shoes. We have a well-developed shared services structure spanning: International, IT, Finance, Logistics, Marketing, Procurement and Field Marketing that allows us to take advantage of our scale. 

AVI’s brands are a household name in South Africa and growing every day.

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About Careers24.com

  • Careers24 is a leading South African job portal that assists jobseekers from all sectors and experience levels to find and apply for vacancies from hundreds of South Africa’s leading companies. With over a million visitors a month, we are one of the most popular destinations to find employment online in South Africa.

    Our mission is to become the destination where every candidate can find an ideal job and where every company can find the perfect candidate. We are a proud member of the Media24 family and part of the Naspers group of companies.

Company

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