KWVa renowned South African brand and industry leader in the production of world-class wines, and other spirits has a permanentvacancy for a Brand Manager Marketing Spirits, based in Paarl, WesternCape.

• Reporting to:Executive: Marketing Spirits   



• Division: Marketing Spirits

Purpose:

To strategically develop and execute innovative brand plans that enhance consumer demand, deliver superior commercial results, and elevate KWV's premium spirits portfolio.

Minimum Requirements:

• A relevant tertiary qualification/degree in Marketing, Brand Management or related field



• 5 - 8 years' experience in brand management within the FMCG industry (essential)



• Proven experience managing FMCG brands (alcoholic beverage or premium brands advantageous)



• Interest in spirits and enthusiasm to grow category knowledge (formal spirits education like WSET an advantage but not a requirement)



• Strong commercial and financial acumen with hands-on experience managing brand P&Ls, driving margin delivery, optimising COGS, and managing A&P budgets



• Ability to generate actionable insights through hands on analysis of data, market information and brand performance



• Valid driver's license and own reliable transport



• Willingness and ability to travel for business locally

Skills and knowledge required:

• Creatively driven, with the ability to shape and progress brand ideas.



• Sound commercial and financial acumen, linking brand performance to sales growth and sustainable margin delivery.



• Confident navigating and interpreting performance dashboards and financial reports to drive decision-making.



• Solid grasp of market, category and on- and off-trade dynamics, with the ability to recommend effective in-store activations and mechanics.



• Proven ability to lead innovation projects (from concept to launch) including developing a business case, pricing, packaging, and go-to-market planning.



• Knowledge of social and digital media platforms, content performance metrics and best practices.



• Consumer focused, with a strong interest in understanding evolving spirits consumption occasions and category trends.



• Well organised and able to manage several priorities and deadlines independently, with strong time management skills.



• Willingness to learn, with a proactive approach and the confidence to take ownership.



• Strong communication skills in English, both written and verbal.

Job summary:

• Define brand objectives and lead the development and execution of consumer-focusedbrand plans for the spirits brands in your portfolio, translating these into clear communication, innovation and activation plans.



• Contribute to the refinement and delivery of long-term portfolio strategy alongside the Marketing Executive.



• Build and strengthen brand equity through clear, differentiated positioning and consistent execution across consumer touchpoints.



• Contribute to the development and management of price hierarchies, pack and portfolio ladders, and market-specific positioning.



• Monitor and interpret consumer trends and perceptions to inform brand decisions.



• Provide monthly internal reports on brand/category performance.



• Track key competitors and measure performance (share, pricing, marketing activities, innovations) to identify opportunities.



• Lead innovation projects from concept through to launch, ensuring commercial viability and brand alignment.



• Oversee brand financials, including P&L tracking, A&P budget management, inventory planning, and COGS efficiency.



• Analyse brand performance data to deliver actionable recommendations and achieve volume, revenue, and profit targets.



• Collaborate with customer marketing, local/international commercial teams and distributors to ensure focused activity and alignment on brand strategies.



• Ensure effective management and evaluation of ROI on A&P investment.

Preference will be given to suitably qualified candidates from under-represented groups aligned with our Employment Equity Plan