Role Overview

A Sales Development Representative (SDR)  will focus on qualifying leads, supporting marketing campaigns, and driving outbound prospecting to generate high-quality opportunities for BDMs.

This role is ideal for someone who wants to grow into a full sales career while gaining hands-on experience with lead qualification, demos, and customer engagement.

The SDR will manage leads through the 0–3 month nurturing phase if they are not immediately ready for a demo.

Key Responsibilities

Lead Qualification & Nurturing

• Qualify leads from marketing channels (ads, referrals, inbound interest) against ICP criteria.
  

• Engage with leads to understand their needs and gather relevant information.
  

• Book demos for BDMs when leads meet qualification criteria.
  

• Manage the 0–3 month nurturing phase for leads requiring additional engagement.
  
  

Outbound Prospecting & Opportunity Generation

• Identify new business opportunities based on ICP fit.
  

• Assist marketing in outbound campaigns for clients who have interacted or shown interest.
  

• Reach out to referrals and upselling opportunities following the CX retention plan.
  

• Contact and engage key decision-makers to increase demo conversion probability.
  
  

Collaboration

• Provide detailed handover notes to BDMs prior to demos.
  

• Support BDMs with context and insight during the sales process.
  

• Work closely with marketing and CX teams to maximize opportunity conversion.

SDR Pipeline Management

• Manage lead pipeline based on demos booked, potential demos, demos lost, opportunities identified.
  
  

Key Metrics / KPIs

• Number of qualified demos booked
  

• Lead to demo conversion rate over a 3 week cycle
  

• New Business Development identified
  

• Cold calling targets

• Contribution to sales pipeline and revenue