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Brand Manager

  • Johannesburg
  • Salary: Market Related
  • Job Type: Permanent
  • Sectors: Hospitality Sales
  • Reference: 168114

Apply before Mar 28 2026 | 59 Days left

Apply

Vacancy Details

Employer: BCE FoodService Equipment

A vacancy for a Brand Manager has become available at our Johannesburg branch. The Brand Manager will be
responsible for looking after a portfolio of brands sold by BCE 

Main Duties Will Include But Will Not Be Limited To:
• Lead generation and prospecting for the brands.
• Responsible for the growth of new and current business for assigned brands within the portfolio.
• Lead generation through referrals.
• Schedule and execute training at customer sites and provide regular follow up and refresher training
to customers as required.
• Ensure all customers are adequately stocked at all times.
• Provide management with weekly progress reports.
• Plan and execute visits to all existing accounts within and outside of South Africa on a regular basis.
• Identify, communicate and help resolve any service issues or customer complaints
• Develop close working relationship with customers
• Work closely with marketing to effectively market and leverage the brands
• Support Key Account Managers with identification and execution of opportunity areas
• Regularly communicate with procurement on strategic initiatives
• Customer visits will entail 70% of time at end users and 30% of time at dealers
• Other duties as assigned

Key Responsibilities:
• Lead Generation and Prospecting: Identify and pursue new business opportunities and generate leads
for BCE brands.
• Business Growth: Drive growth for both new and existing business accounts.
• Referral Generation: Utilize referrals to expand the brand's reach and influence.
• Training and Support: Schedule and conduct training sessions at customer sites, with ongoing followup and refresher training as needed.
• Stock Management: Ensure customers are consistently stocked with our products.
• Reporting: Provide weekly progress reports to management.
• Customer Visits: Plan and execute visits to existing accounts within and outside of South Africa,
dedicating 70% of your time to end users and 30% to dealers.
• Issue Resolution: Identify, communicate, and resolve service issues or customer complaints.
• Relationship Building: Foster strong relationships with customers and collaborate closely with the
marketing team to promote and leverage our brands.
• Support Key Account Managers: Assist in identifying and executing opportunities.
• Procurement Communication: Regularly liaise with procurement on strategic initiatives.
• Additional Duties: Undertake other responsibilities as assigned.
Customer Service Orientation: Exceptional skills in follow-up and feedback.
• Sales Expertise: Proven track record in sales and ability to build relationships across all organizational
levels.
• Training and Communication: Strong ability to train and present, with solid financial acumen and report
writing skills.
• Presentation: Professional appearance and grooming to reflect BCE brand values.
• Motivation: Ability to inspire and motivate colleagues with a proactive approach and excellent
problem-solving skills.
• Integrity: Honest, trustworthy, and possesses a strong work ethic with a positive attitude.

Qualifications and Experience:
• Educational Requirements: Grade 12 (or equivalent) is essential; a relevant degree or tertiary
qualification is also essential.
• Experience: Four years in a similar role, with three to five years of strategic leadership experience.
Experience in brand building is highly desirable.
• Skills: Excellent understanding of the market, customer needs, and business processes. Must have a
valid driver’s license and reliable vehicle, with the ability to travel regularly.


Apply

17 people have applied for this job. 195 people have viewed this job.

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About Careers24.com

  • Careers24 is a leading South African job portal that assists jobseekers from all sectors and experience levels to find and apply for vacancies from hundreds of South Africa’s leading companies. With over a million visitors a month, we are one of the most popular destinations to find employment online in South Africa.

    Our mission is to become the destination where every candidate can find an ideal job and where every company can find the perfect candidate. We are a proud member of the Media24 family and part of the Naspers group of companies.

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