Digital Marketing Agent
Objective:

Own and execute the company’s digital demand engine. This role replaces outsourced agencies with a single accountable operator who can plan, launch, optimize, and report across SEO and paid media and works cross-functionally with sales, product, and content.

Core Responsibilities 

• SEO (Primary Skill)
  
  
• Own technical, on-page, and off-page SEO.
• Conduct keyword research aligned to commercial intent.
• Optimise site architecture, content, and performance.
• Build and manage backlink strategy.
• Track rankings, traffic quality, and conversion impact.
• Translate SEO activity into pipeline contribution, not vanity metrics. 

• Paid Media Management (End-to-End Ownership)
  
  
• Own all paid channels, current and future.
• Determine where money goes and why.
• Forecasts spend vs return.
• Eliminate waste.
• Scale what works. 

• Google Ads
  
  
• Plan, build, and manage Search, Display, YouTube, and Performance Max campaigns.
• Control budgets, bids, audiences, and creatives.
• Ruthlessly optimise for CPA, ROAS, and lead quality.
• Implement conversion tracking and attribution correctly.
• Test continuously and kill underperforming spend fast. 

• Meta Ads (Facebook & Instagram)
  
  
• Build full-funnel campaigns: awareness, consideration, conversion, retargeting.
• Manage creatives, audiences, and frequency.
• Optimise against real business outcomes, not clicks.
• Understand platform volatility and adapt quickly. 

• Analytics & Reporting
  
  
• Implement and maintain GA4, Google Tag Manager, pixels, and conversion events.
• Build clear, executive-level reporting.
• Explain performance in plain language.
• Identify causes 

• Strategy & Execution
  
  
• Translate business goals into a digital marketing strategy.
• Execute personally
• Brief external creatives or specialists only when required.
• Continuously test, learn, and iterate. 

Required Experience & Skills 

• Proven hands-on experience in SEO, Google Ads, and Meta Ads.
• Demonstrable history of managing and optimising paid media budgets.
• Strong technical understanding of tracking, attribution, and analytics.
• Ability to operate without agency scaffolding.
• Commercial mindset: understands revenue, margin, and lead quality.
• High level of autonomy and personal accountability. 

 Qualifications

• Matric (Must)
• Relevant tertiary qualification in Marketing (beneficial)
• SEO/Paid media certifications(beneficial)
• 3-5 years of experience in a similar role is an advantage