Role Description

We’re looking for a Digital Marketing Lead to bring our digital marketing fully in-house. This is a hybrid role based in Cape Town, working closely with the founders and our in-house creative.

You’ll take ownership of our digital marketing strategy with a strong focus on paid social, performance tracking, and e-commerce growth. This is a hands-on role for someone who enjoys testing ideas, analysing results, and building systems that scale.

What You’ll Do

• Plan, manage, and optimise paid social campaigns (Meta-focused)

• Drive e-commerce growth through data-led digital marketing

• Analyse web traffic, campaign performance, and customer behaviour

• Own reporting and insights to guide future strategy

• Work closely with our in-house creative to ensure strong, consistent content across all channels

• Maintain clear, authentic brand communication across every digital touchpoint