Role Purpose

The Medical Doctor – Aesthetic Brand Manager provides medical and strategic leadership in the development, positioning, and growth of aesthetic injectable brands. This role bridges clinical expertise with pharmaceutical brand management, driving evidence-based marketing strategies, stakeholder engagement, and ethical promotion within the medical aesthetics space. The position plays a key role in shaping brand strategy, supporting sales execution, and ensuring regulatory compliance while advancing innovation in aesthetic medicine.

Key Responsibilities

Market Research and Analysis
Conduct in-depth market research to understand trends, dynamics, and opportunities within the medical aesthetics and injectable market. Analyse competitor strategies, product positioning, and market share. Identify emerging markets and new target demographics.

Product Knowledge and Medical Expertise
Maintain in-depth knowledge of aesthetic injectable products, including formulation, clinical application, benefits, risks, and regulatory requirements. Stay current with global and local developments in medical aesthetics and injectable treatments.

Brand Strategy Development
Develop and implement brand strategies to strengthen visibility and market positioning of aesthetic injectable brands. Differentiate products clearly from competitors through evidence-based messaging. Collaborate with internal teams to align brand strategy with product development and market needs.

Marketing and Promotion
Design and execute compliant marketing campaigns targeting healthcare professionals and, where permitted, consumers. Manage digital marketing initiatives including content development, social media, and online campaigns where allowed. Develop educational and promotional materials for both practitioners and patients.

Sales Enablement and Collaboration
Support the sales team with medical insights, training materials, and strategic tools to enhance selling effectiveness. Monitor sales performance and refine marketing strategies accordingly. Participate in field engagement to understand customer needs and gather market feedback.

Regulatory Compliance and Ethical Marketing
Ensure all marketing activities and materials comply with applicable regulatory and ethical standards, including SAHPRA requirements. Promote products responsibly with accurate representation of benefits, limitations, and safety information.

Stakeholder Engagement and Networking
Build and maintain strong relationships with key stakeholders, including aesthetic practitioners, trainers, industry experts, and key opinion leaders. Participate in industry events, congresses, and workshops to strengthen brand presence and remain informed of industry trends.

Budget Management and Reporting
Manage the allocated brand marketing budget effectively. Track and report on brand performance, marketing return on investment, and key market insights to senior management.

Customer Feedback and Product Improvement
Gather and analyse customer and practitioner feedback on product performance and market reception. Collaborate with internal medical and business development teams to support continuous product improvement initiatives.