Role Purpose
The Consumer Brand Manager is responsible for building strong consumer-facing brand equity through innovative, compliant marketing campaigns with a strong focus on digital platforms, consumer insights, and engagement. The role ensures brands connect with end-users across the full customer journey, driving brand awareness, loyalty, and market share.

Key Responsibilities

Consumer Marketing Strategy
• Develop and execute consumer marketing campaigns across digital, social, and traditional media channels.
• Translate brand strategy into compelling and effective consumer-facing messaging.
• Lead influencer marketing initiatives, public relations activities, and retail/pharmacy activations.

Digital Marketing & Consumer Insights
• Own and manage digital platforms including social media channels, websites, and content calendars.
• Plan and execute performance marketing campaigns including SEO, SEM, paid social, and programmatic advertising.
• Analyse campaign performance using digital analytics, consumer research, and feedback to optimise results.

Consumer Engagement & Activation
• Map the consumer journey and identify opportunities to build loyalty and engagement.
• Execute in-store activations, promotions, and retail partnerships.
• Develop consumer education materials such as leaflets, videos, and digital content.

Cross-Functional Collaboration
• Collaborate with internal brand and commercial teams to ensure aligned messaging across consumer and professional audiences.
• Manage relationships with agencies, research partners, and creative suppliers to ensure effective campaign execution.

Compliance & Governance
• Ensure all consumer-facing marketing activities comply with regulatory and advertising standards, including SAHPRA and ASA codes.