Farmer & Stakeholder Engagement

• Build and maintain trusted, long-term relationships with poultry farmers, integrators, and agri-business stakeholders.

• Conduct regular on-farm visits to understand production systems, operational challenges, and farm economics.

• Act as the primary local representative and trusted point of contact for the AgriTech solutions in South Africa.

• Establish credibility with farmers by translating technology into practical, farm-level value.

Business Development & Sales

• Identify, engage, and convert early-adopter poultry farmers and agri-business customers.

• Drive consultative sales conversations focused on return on investment (ROI), productivity improvements, and operational efficiency.

• Manage the full sales cycle end-to-end, including prospecting, demonstrations, proposals, negotiations, and deal closure.

• Develop reference customers and case studies to support wider market adoption.

• Achieve agreed revenue, pipeline, and customer adoption targets.

Solution Enablement & Deployment Support

• Explain AI camera and precision farming solutions in clear, practical terms suited to on-farm decision-makers.

• Support pilots, trials, and early deployments in collaboration with technical partners and international teams.

• Assist customers during onboarding to ensure successful early adoption and satisfaction.

• Gather structured feedback from farms to support localisation, product improvement, and refinement of use cases.

Market Intelligence & Growth Strategy

• Provide ongoing market insights on customer needs, pricing sensitivity, competitor activity, and adoption barriers.

• Contribute to local go-to-market strategy, pricing models, and sales messaging.

• Identify opportunities to expand into adjacent precision agriculture solutions (e.g. sensors, drones, analytics platforms) as the business scales.

• Represent the company at relevant agricultural events, field days, and industry forums.

Reporting & Internal Collaboration

• Maintain accurate records of sales activity, customer engagements, and pipeline progress.

• Provide regular updates to management on market traction, opportunities, and risks.

• Collaborate with international partners, distributors, and technical teams to ensure alignment and execution.

Role Scope & Accountability

• Operate with a high degree of autonomy as the first hire in South Africa.

• Take ownership of market entry, early traction, and customer success in the local market.

• Uphold high standards of professionalism, integrity, and ethical engagement with farmers and partners.