The External Sales Representative is responsible for managing and growing an existing customer base while actively identifying and developing new business opportunities within the assigned sales territory. The role requires a results-driven, customer-focused individual with strong numeracy skills and the ability to conduct accurate costings while achieving sales targets.
Key Responsibilities
Customer Management – Existing Accounts

Travel within the allocated sales territory to meet with customers and prospects.
Conduct daily customer calls and face-to-face meetings.
Build, maintain, and strengthen long-term relationships with existing customers.
Maintain accurate records of customer interactions, leads, and accounts.
Educate customers on product and service offerings and their financial and operational benefits.
Follow up on all large enquiries from allocated customers.
Provide exceptional customer service to ensure client satisfaction and retention.

 
New Business Development

Identify, research, and qualify new customer opportunities within the allocated area.
Proactively approach and establish relationships with new customers.
Prepare and manage initial quotations and pricing discussions.
Focus on researching and targeting qualified leads to achieve new customer acquisition targets.
Monitor competitor activity, market trends, and new products to identify sales opportunities.
Attend industry events and networking opportunities to generate leads.

 
Sales Execution & Reporting

Prepare and deliver professional sales presentations highlighting product features and benefits.
Negotiate pricing and contractual terms to achieve profitable sales.
Monitor sales performance against targets and implement corrective actions where required.
Manage a defined sales territory, including scheduling appointments and travel.
Maintain accurate and up-to-date records of sales activities and client interactions in the CRM system.
Conduct costings using the company’s costing system with a strong focus on accuracy.

 
 Internal Collaboration & Procedures

Attend weekly marketing meetings and monthly/weekly customer review meetings.
Work closely with internal teams to align on customer requirements and sales strategies.
Support brand-building initiatives in collaboration with the marketing department.