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Sales Representative

  • Johannesburg
  • Salary: Market Related
  • Job Type: Permanent
  • Sectors: FMCG Sales
  • Reference: 166205
  • Employment Equity Position

Apply before Jan 29 2026 | 10 Days left

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Vacancy Details

Employer: AVI Limited

AVI Field Marketing is a shared services business unit within AVI. Field Marketing focuses on sales and merchandising for the beverages, snacking, and cosmetic business units to provide greater focus and to achieve an improved execution at the store level. 

An opportunity has become available for an experienced Sales Representative - Retail to manage and service retail customers in the Inland West region. This role will be responsible for driving sales, optimizing shelf presence, and building strong client relationships.

Line Manager: Area Operations Manager

Direct Reports: 15

Job Specification:

Key Performance Areas:

  • Achieve sales targets and negotiate orders
  • Manage stock levels, returns, and promotions
  • Ensure accurate pricing and promotional execution
  • Build and maintain strong relationships with store management and staff
  • Lead and guide merchandisers for effective in-store performance 

Qualifications:

  • Completed Grade 12 (Matric) is essential
  • A completed tertiary qualification (Business/Sales/Marketing/Retail) is advantageous

Experience Required:

  • At least 3 years' experience in a Sales Representative role required
  • Experience within FMCG dealing with retail customers (Spar, Makro, etc.)
  • Supervisory skills will be an added advantage
  • Sound knowledge of the FMCG industry
  • Proficiency using Microsoft Office (Excel)
  • Valid Driver’s License required

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About AVI Limited

AVI LIMITED is home to many of South Africa’s leading and best-loved brands. Listed on the Johannesburg Stock Exchange in the Food Products sector, AVI’s extensive brand portfolio includes more than 50 brands. Our single-minded purpose is our brands growth and development. Our brands span a range of categories including: hot beverages, sweet and savoury biscuits and snacks, frozen convenience foods, out-of-home ranges, personal care products, cosmetics, shoes, accessories, and fashion apparel.

AVI’s brands have grown into great South African favourites including: Five Roses, Freshpak, House of Coffees, Frisco, Koffiehuis and Ellis Brown in the Beverages category; Bakers, Pyotts, Willards and Provita in the Biscuits and Snacks category; I&J in the Frozen Foods category; as well as Ciro, Lavazza and Douwe Egberts Cafitesse for the Out Of Home market. Our beauty and personal care brands include Yardley, Lentheric and Coty Great international and local Fashion Brands in the AVI stable include Spitz, Carvela, Kurt Geiger, Lacoste, Gant and Green Cross Shoes. We have a well-developed shared services structure spanning: International, IT, Finance, Logistics, Marketing, Procurement and Field Marketing that allows us to take advantage of our scale. 

AVI’s brands are a household name in South Africa and growing every day.

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About Careers24.com

  • Careers24 is a leading South African job portal that assists jobseekers from all sectors and experience levels to find and apply for vacancies from hundreds of South Africa’s leading companies. With over a million visitors a month, we are one of the most popular destinations to find employment online in South Africa.

    Our mission is to become the destination where every candidate can find an ideal job and where every company can find the perfect candidate. We are a proud member of the Media24 family and part of the Naspers group of companies.

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