Job purpose
The brand manager is a highly engaged marketing professional with a strong entrepreneurial mindset and lived entrepreneurial experience. This role encompases the planning, development, and execution of all marketing strategies across traditional and digital channels, public relations, and internal and external communications for assigned brands, sub-brands, and projects within the Raizcorp Group of companies.

The brand manager works both strategically and tactically, ensuring marketing initiatives are delivered efficiently, effectively, within budget, and on time. 

Key responsibilities

Lead generation

• collaborate with sales, selection, prospector, and people practices teams to drive high-quality, target-specific leads for business development and recruitment

• support assigned Raizcorp Group companies with lead generation strategies, execution, and reporting across various sectors and industries

Brand management

• develop, execute, and protect brand strategies, positioning, personality, and CI across all assigned brands

• ensure brand consistency and collaboration across the Raizcorp Group

• work closely with divisional heads, the marketing manager and CEOs to drive cohesive brand execution

• work with different partner businesses and their CEOs to plan, create and execute marketing strategies

Marketing and campaigns

• own end-to-end delivery of marketing strategies, campaigns, collateral, advertising, events, and initiatives

• manage shared and dedicated marketing resources in collaboration with other brand managers

• oversee website content quality, relevance, traffic growth, and reputational risk

• plan and execute marketing support for delivery sites, events, expos, and activations

• manage stock levels of marketing collateral and ensure readiness for new rollouts

• stay abreast of global marketing, communications, and enterprise development trends

• lead brainstorming sessions, market research, competitor analysis, and special projects

Communications and public relations

• manage internal and external communications to ensure brand alignment and reputation protection

• oversee publications, newsletters, and editorial direction

• manage media relationships and PR activity, including agency oversight and performance tracking

Social media

• manage assigned social media platforms to maximise engagement, growth, and brand impact

• achieve agreed monthly growth targets

Team leadership and people management

• lead, develop, and performance-manage marketing team members

• support recruitment, onboarding, development journeys, and succession planning

• foster a positive, accountable, and growth-oriented team environment

Supplier and partner management

• manage supplier relationships, contracts, budgets, and performance

• ensure quality delivery, cost efficiency, and value for money

Systems, reporting, and budgeting

• manage marketing budgets, forecasts, and reporting

• analyse and report on campaign effectiveness, lead generation, and ROI

• ensure accurate system usage, record keeping, automation, and continuous improvement

• deliver weekly, monthly, quarterly, and annual reports as required

Minimum requirements

• degree-level qualification in marketing (non-negotiable)

• proven, stable marketing experience, preferably within an FMCG environment

• proven entrepreneurial experience, ideally having run a marketing or creative business

• demonstrated success managing a multi-skilled marketing team

• strong experience across digital, traditional marketing, PR, events, and content

• solid understanding of media analytics, google ads, and marketing systems

• excellent written and verbal communication skills

• valid driver’s licence and own vehicle

Behavioural competencies

• highly creative, analytical, and detail-oriented

• strong leadership presence with a collaborative mindset

• adaptable, resilient, and comfortable in a fast-paced environment

• deadline-driven with excellent prioritisation skills

• emotionally intelligent, professional, and receptive to feedback

• strong interpersonal and networking ability

• willing and able to travel nationally