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We are hiring a Fractional Lead Developer to be the dedicated technical owner of our client's funnels, integrations, tracking, and analytics across 2 our clients platform. 

This is not just a web developer role. This is a revenue systems engineering role at the intersection of marketing, sales, operations, and data.

Your mission is simple but critical: make sure every lead, every booking, every payment, every membership, and every reorder is tracked correctly, flows cleanly between systems, and shows up accurately in reporting.

You will work closely with marketing, sales, operations, and leadership to ensure our stack — WordPress, HubSpot, Zenoti, Vagaro, Meta, Google, RingCentral, and more — works as one connected machine.

You will be working across:

• WordPress (websites, landing pages, funnels)
• HubSpot (CRM, pipelines, automation, attribution)
• Zenoti (IVDRIPS scheduling, services, memberships, billing)
• Vagaro (HelloDose memberships, billing, scheduling)
• Meta & Google Ads
• RingCentral, WhatsApp & SMS tools
• Plus automation and middleware (Zapier, Make, APIs, webhooks, etc.)

Responsibilities: 

Funnel & Conversion Infrastructure

• Landing pages convert
• Forms pass clean data into HubSpot
• Bookings and memberships sync into Zenoti and Vagaro
• Marketing → consult → service → revenue → retention is fully trackable

You will build, maintain, and optimize WordPress pages, forms, and conversion flows across both brands.

CRM ↔️ Business System Integrations

You will design and maintain the data pipelines between:

HubSpot, Zenoti, Vagaro, Payment systems, Marketing platforms

Your job is to ensure:

• Lead source, lifecycle stage, booking status, and revenue are always in sync
• No leads, sales, or subscriptions disappear between systems
• Leadership sees one version of the truth

Analytics, Attribution & Dashboards

• Set up and maintain event tracking across web, CRM, and booking systems
• Build attribution models tying ad spend → bookings → revenue → LTV
• Create dashboards showing: Leads, Conversion rates, Revenue, Add-ons, Memberships, Churn and retention

Reliability, Automation & Performance

• Monitor data flows and system health
• Identify broken syncs, tracking gaps, and failures
• Implement alerts, logging, and fixes before they impact revenue
• Ensure integrations are secure, scalable, and compliant

Technical Strategy for Growth

• Design systems that can support new markets, new offers, and higher volume
• Recommend better tools, workflows, and architecture
• Ensure technology never becomes a bottleneck to growth