Calling on existing and new automotive customers – Preferably OEMs 
Achieving Sales Budgets
Establish, develop, and maintain business relationships with current /prospective customers in the assigned territory / market segment to generate new business for the organization
Cross selling and up selling of automotive products 
Sell all other(non-automotive) products that company supplies
Supplier and OEM relationship management
Embrace and utilise the Company Sales Methodology (training to be given).
General Sales Administration 
Embrace, maintain and complete daily and weekly the Company inhouse CRM System- IRAS. Training to be provided.
To indirectly and directly grow sales through the division by providing excellent customer relationship building, support and channel offerings
To fully understand the customers dynamic and to work with this dynamic in creating long term relationships and brand support
To effectively communicate new products solutions into the industry and ensure customer buy-in 
To take ownership of the industry and ensure a strong and professional business relationship
Develop/implement a growth strategy focusing on specific market segments in the automotive industry 
Identify advantages and compare organization products/services 
Supply management with oral and written reports on customer needs, problems, interests, competitive activities, and potential for new products and services 
Keep abreast of product applications, technical services, market conditions, competitive activities, advertising, and promotional trends through the reading of pertinent literature and consulting with marketing and technical service areas