Digital Marketing Executive / SEO Specialist

Cape Town
Salary: R37 500.00 - R54 167.00 Per Month
Job Type: Permanent
Sectors: Finance
Reference: CPT000695/NDB

Apply before Jan 31 2026 | 19 Days left

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Vacancy Details

Employer: West Coast Personnel

Job Description:The Digital Marketing Executive / SEO Specialist will be responsible for managing paid and organic campaigns, optimising web traffic, driving lead generation, and creating engaging content for multiple brands. The role requires analytical thinking, creativity, and strong digital marketing expertise to improve brand visibility and campaign performance across digital channels.

Key Responsibilities:

Develop, implement, and optimise paid and organic marketing campaigns (SEO, PPC, social media, email).
Analyse and improve website traffic, search engine rankings, and lead generation metrics.
Produce high-quality content tailored to target audiences, including blog posts, social media updates, and promotional materials.
Monitor, report, and interpret analytics data to track campaign effectiveness and ROI.
Collaborate with internal teams to ensure consistent branding and messaging across all digital platforms.
Conduct keyword research, SEO audits, and competitor analysis.
Manage and maintain digital marketing calendars, schedules, and content pipelines.
Stay up to date with the latest digital marketing trends, tools, and best practices.
Support brand awareness initiatives and growth strategies for Compariqo, Exance, and Checkmate.

Requirements:

Minimum 3–5 years’ experience in digital marketing, SEO, or SEM roles.
Proven experience managing paid campaigns and optimising organic traffic.
Strong understanding of SEO best practices, Google Analytics, Google Ads, and social media advertising.
Experience in content creation, copywriting, and brand messaging.
Analytical mindset with ability to generate insights from data and improve campaigns.
Excellent communication, organisation, and project management skills.
Proficiency in marketing automation tools and CRM systems advantageous.
Ability to work independently and collaborate across international teams.

What We Offer:

Competitive remuneration aligned with UK standards.
Opportunity to work with multiple brands and international exposure.
Career growth within a professional, supportive, and collaborative in-office environment in Cape Town CBD.
Access to professional development and the latest digital marketing tools and strategies.

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About West Coast Personnel

Staff recruitment specialists at all levels: Permanent Placements, Temps, Contract Personnel and CV Services.

What services do we offer? Successful recruitment and selection processes Personality profiling Professional CV preparation for Jobseekers Verification of qualifications, employment history and all relevant details. Reference checks according to competencies. Suitability for position. West Coast Personnel Permanent Placements Having an impressive database of approved candidates, we search the marketplace to find you the best candidate. Our personalized service means that we actually sit down to find out what precisely you need, and through proven processes, ensure that the right person is chosen for the job. Filling your gaps! West Coast Personnel Temps Our Temps are the perfect staffing solution. Clients hire professional skills per hour and have access to flexible, no-fuss employees at competitive rates; we take care of the complete payroll administration and offer negotiable Temp to Perm Placement fees.