Key Strategic Responsibilities

1. Strategic Leadership & Business Growth

• Develop and execute a comprehensive, long‑range sales strategy that aligns with the company’s overall commercial objectives and growth targets.
• Collaborate closely with Executive and Operational leadership to ensure sales direction is integrated across the value chain.
• Translate market intelligence, customer insights and competitive trends into actionable strategies that drive revenue, profitability and market expansion.
• Lead strategic initiatives to strengthen the company’s presence within the automotive industry and adjacent markets.

2. Division Leadership & Organisational Excellence

• Provide visionary leadership to the full Sales Division, including Sales Managers and multiple sales teams, ensuring a culture of high performance, accountability and innovation.
• Design and implement a robust performance management framework, including KPIs, scorecards, and performance contracts for all sales personnel.
• Identify skills gaps and critical training needs within the division to build a strong succession pipeline and elevate team capability.
• Foster a collaborative, empowered sales culture that values excellence, transparency, and continuous improvement.

3. Revenue Management & Performance Optimisation

• Drive revenue growth through effective pipeline management, new business development, customer retention strategies and expansion of the existing client base.
• Establish and monitor sales targets at departmental, managerial and team levels to ensure consistent achievement of financial goals.
• Analyse sales data, performance metrics, and customer feedback to optimise sales approaches and improve conversion ratios.
• Ensure that sales forecasts, reports, and insights are accurate, timely, and aligned with organisational financial planning cycles.

4. Customer & Stakeholder Relationship Management

• Build and maintain strong, long‑term relationships with key clients, partners and industry stakeholders, ensuring exceptional customer experience at all touchpoints.
• Serve as executive sponsor to strategic accounts, providing leadership guidance in resolving complex customer issues and identifying opportunities for cross‑selling and upselling.
• Represent the organisation in high‑level industry engagements, forums and negotiations where strategic commercial interests are at stake.

5. Market Intelligence & Competitive Positioning

• Oversee industry and competitor analysis to identify emerging trends, customer needs and opportunities for innovation.
• Introduce market‑driven initiatives that strengthen the company’s commercial positioning, brand value and competitive advantage.
• Lead the integration of digital insights, CRM analytics, and data‑driven decision-making into the sales strategy.

6. Operational Excellence & Reporting

• Ensure effective utilisation of CRM platforms, digital tools, and call centre technologies to streamline sales operations and improve customer engagement.
• Maintain accurate documentation, sales dashboards, executive reports and performance summaries for board-level consumption.
• Implement disciplined governance processes within the sales function to ensure compliance, reporting accuracy and operational control.