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Dealer Principal

  • Johannesburg
  • Salary: Market Related
  • Job Type: Permanent
  • Sectors: Sales Automotive
  • Reference: 164431
  • Employment Equity Position

Apply before Mar 07 2026 | 53 Days left

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Vacancy Details

Employer: Motus Corporation

Job Title: Dealer Principal

Location: [East Region]

Hours: Full-time, flexible hours required

Salary: Competitive salary, based on experience

Job Summary:

We are seeking a highly motivated and experienced individual to join our team as a Dealer Principal. The Dealer Principal will be responsible for overseeing the daily operations of the dealership, managing sales and finance departments, and ensuring high levels of customer satisfaction. The ideal candidate will have a strong background in automotive sales and management, excellent leadership skills, and a passion for customer service.

Key Responsibilities:

- Develop and implement sales strategies to drive revenue and profitability
- Manage and motivate sales and finance departments to achieve sales targets
- Build and maintain relationships with customers, ensuring high levels of customer satisfaction
- Monitor and analyze sales performance data to identify areas for improvement
- Oversee inventory management and ensure adequate stock levels
- Implement and enforce dealership policies and procedures
- Lead and mentor dealership staff, providing training and guidance as needed
- Collaborate with manufacturers and suppliers to negotiate pricing and secure inventory
- Stay up-to-date on industry trends and developments, and incorporate innovative practices into dealership operations
- Ensure compliance with all regulatory requirements and industry standards

Qualifications:

- Bachelor's degree in business administration, marketing, or related field preferred
- 5+ years of experience in automotive sales, with at least 2 years of management experience
- Strong leadership and communication skills
- Proven track record of achieving sales targets and driving revenue growth
- Excellent customer service skills and a customer-focused mindset
- Ability to work in a fast-paced, dynamic environment
- Proficiency in Microsoft Office and dealership management software
- Knowledge of automotive industry trends and developments

This is an exciting opportunity for a driven and ambitious individual to take on a key leadership role within our dealership. If you meet the qualifications and are ready to make an impact in the automotive industry, we encourage you to apply for the Dealer Principal position.

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About Motus Corporation

Motus is a multi-national provider of automotive mobility solutions and vehicle products and services, delivering 77 years of steady growth and reliable value creation. Our leading market presence in South Africa is enhanced by selected international offerings in the United Kingdom, Australia, Asia and Southern and East Africa.

Motus employs over 20 000 people globally and is a diversified (non-manufacturing) business in the automotive sector. Motus is South Africa’s leading automotive group, with unrivalled scale and scope across the automotive value chain.

Motus offers a differentiated value proposition to OEMs, customers and business partners with a business model that integrates our four business segments: Import and Distribution, Retail and Rental, Mobility Solutions and Aftermarket Parts, providing multiple customer touchpoints that support resilience and meet customers’ mobility needs across the vehicle ownership cycle.

Motus has long-standing importer, distribution and retail partnerships with leading OEMs, representing some of the world’s most recognisable brands. We provide automotive manufacturers with a highly effective route-to-market and a vital link between the brand and the customer throughout the vehicle’s lifecycle. In addition, we provide accessories and aftermarket automotive parts for out-of-warranty vehicles and the Mobility Solutions segment sells value-added products and services to customers, including non-insurance and insurance products, consumer mobility solutions, and fleet services.


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About Careers24.com

  • Careers24 is a leading South African job portal that assists jobseekers from all sectors and experience levels to find and apply for vacancies from hundreds of South Africa’s leading companies. With over a million visitors a month, we are one of the most popular destinations to find employment online in South Africa.

    Our mission is to become the destination where every candidate can find an ideal job and where every company can find the perfect candidate. We are a proud member of the Media24 family and part of the Naspers group of companies.

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