The Sales Manager is responsible for leading and driving the sales strategy within the diesel/ power generator market. The role focuses on expanding market share, building long-term client relationships, and achieving revenue targets through proactive business development, effective team management, and strategic account growth. This position requires a strong technical understanding of diesel generators, excellent commercial acumen, and proven leadership skills in a B2B industrial sales environment.
Key Responsibilities
1. Sales Strategy & Business Development

Develop and implement sales strategies to achieve company targets and drive business growth.
Identify and secure new business opportunities across commercial, industrial, and residential markets.
Manage and grow existing client accounts through relationship-building and consistent follow-up.
Monitor market trends, competitor activity, and pricing to identify opportunities for market expansion.
Prepare and deliver sales presentations, proposals, and quotations tailored to client requirements.

2. Team Leadership & Performance Management

Lead, motivate, and develop the sales team to achieve individual and team objectives.
Provide coaching, mentoring, and support to ensure high performance and professional growth.
Set clear sales targets, monitor performance metrics, and ensure accountability within the team.
Foster a results-oriented culture with a focus on customer satisfaction and repeat business.

3. Client Relationship Management

Build and maintain strong client relationships through trust, reliability, and industry expertise.
Oversee customer interactions to ensure professional service delivery and timely resolution of issues.
Collaborate with internal teams — including engineering, production, and service — to ensure customer requirements are met.

4. Reporting & Administration

Prepare accurate sales forecasts, budgets, and performance reports for management review.
Ensure CRM systems are updated with current sales data, leads, and client interactions.
Contribute to marketing initiatives, trade shows, and product promotions to increase brand visibility.