Role Overview

• The Digital Marketing Manager will be responsible for the development, execution, and continuous optimisation of the digital marketing strategy to support business objectives. This role has full accountability for the performance of the public-facing website, digital campaigns, lead generation, and digital brand presence.
• The successful candidate will also manage a digital marketing team, oversee agency and vendor relationships, and ensure alignment between digital platforms, customer journeys, and broader business goals.

Key Responsibilities

• Strategy & Digital Performance
• Develop and implement an end-to-end digital marketing strategy aligned with business objectives
• Ensure the public-facing website aligns with strategic goals, including managing major launches and future development phases
• Drive SEO, SEM, display advertising, paid and organic social media initiatives
• Identify customer insights and industry trends to enhance digital offerings
• Website, UX & Lead Generation
• Own website optimisation to improve performance, lead quality, and conversion rates
• Conceptualise and implement campaign landing pages
• Drive ongoing and ad-hoc lead generation initiatives
• Provide strategic input on UX, client journeys, and conversion optimisation across public-facing and transactional platforms
• Maintain oversight of consent management, tracking, and CRM integrations to ensure data accuracy and compliance
• Digital Projects & Governance
• Lead delivery of public-facing digital projects
• Own marketing-related IT change control processes
• Maintain and evolve CI standards and ensure consistent application across all digital platforms
• Oversee the group communications module and manage the digital development roadmap
• Advertising, Reporting & Reputation Management
• Oversee digital advertising and manage agency relationships
• Compile and present monthly traditional and digital marketing performance reports
• Manage online reputation and community engagement across social platforms
• Leadership & Stakeholder Management
• Line manage and develop the digital marketing team
• Own UX vendor relationships
• Work closely with internal stakeholders, including finance and IT teams

Minimum Requirements

• Completed BCom or BBusSci in Marketing Management (or equivalent)
• 7–10 years’ relevant digital marketing experience (industry agnostic)
• Strong proficiency in written and spoken English
• Advanced computer literacy (MS Office, particularly PowerPoint)
• Working knowledge of:
• HTML
• UX principles
• Google Analytics
• Google Ads
• CRM and tracking tools
• Digital product and platform management
• Financial Services Provider (FSP) experience is not required.

Competencies & Skills

• Strong analytical and numerical ability
• Solutions-oriented mindset
• Excellent organisation and project management skills
• Confident presentation and stakeholder engagement skills
• Resilient, adaptable, and positive attitude