- Sandton
- Salary: Market Related
- Job Type: Permanent
- Sectors: Entertainment Marketing
- Reference: 163655
Vacancy Details
Employer: Blueion Support Services
We are seeking a highly creative and detail-oriented Senior Graphic Designer with proven experience in the iGaming / online gaming industry. The successful candidate will be responsible for producing high-quality visual assets that drive player acquisition, engagement, and retention across multiple digital channels, while maintaining strong brand consistency and compliance with regulatory standards.
This role requires a strong understanding of performance-driven design, fast-paced campaign execution, and collaboration with cross-functional teams including marketing, product, CRM, and compliance.
Key Responsibilities
Creative & Design
- Conceptualise, design, and deliver high-impact creative assets for iGaming brands across digital platforms.
- Develop marketing visuals for:
- Paid media (display, social, programmatic)
- Website and landing pages
- Email and CRM campaigns
- In-app promotions
- Affiliate marketing materials
- App Store / Play Store assets
- Design promotional materials including bonuses, tournaments, free spins, jackpots, and seasonal campaigns.
- Ensure brand consistency across all creative outputs.
- Adapt and localise creative for multiple markets and regions.
Campaign & Performance Design
- Create conversion-focused designs aligned with campaign KPIs (CTR, CPA, retention).
- Optimise creative assets based on performance feedback and A/B testing insights.
- Work closely with the marketing and performance teams to continuously improve creative effectiveness.
Collaboration & Leadership
- Collaborate with copywriters, marketers, product teams, and developers.
- Provide guidance, mentorship, and constructive feedback to junior designers.
- Contribute to creative strategy, mood boards, and brand evolution.
- Manage multiple projects simultaneously while meeting tight deadlines.
Required Skills & Experience
Experience
- 5+ years of professional graphic design experience, preferably within iGaming, betting, casino, or online gaming.
- Proven experience producing digital marketing and performance-driven creative.
Technical Skills
- Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Experience with motion design tools such as After Effects (advantageous).
- Basic understanding of UI/UX principles and web design.
- Experience designing for multiple digital formats and platforms.
- Knowledge of design optimisation for different screen sizes and devices.
- Proficient on HTML
Creative & Soft Skills
- Strong conceptual thinking and visual storytelling skills.
- Excellent attention to detail and ability to work under pressure.
- Strong communication and collaboration skills.
- Ability to interpret briefs and translate them into compelling visuals.
- Proactive, organised, and deadline-driven.
Nice-to-Have / Advantageous
- Experience with animation, GIFs, or video editing.
- Familiarity with Figma or similar collaborative design tools.
- Experience working with affiliates and international markets.
- Understanding of player journeys and lifecycle marketing in iGaming.
Key Competencies
- Creativity & Innovation
- Commercial Awareness
- Brand Management
- Time & Project Management
- Stakeholder Collaboration
- Attention to Detail
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