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Area Operations Manager

  • Pretoria
  • Salary: Market Related
  • Job Type: Permanent
  • Sectors: FMCG Sales
  • Reference: 162681

Apply before Dec 24 2025 | 13 Days left

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Vacancy Details

Employer: AVI Limited

At our AVI Limited, we believe in collaboration and innovation to drive exceptional results. Our Shared Services departments—spanning IT, Finance, HR, Logistics, Digital, Marketing, and Field Marketing — are essential to the growth of our industry-leading brands. We foster a high-performance culture where teamwork, accountability, and creative problem-solving are celebrated.

Our AVI Field Marketing Share Services team bridges the gap between our brands and the market by creating impactful in-store experiences and engaging directly with customers. We focus on executing marketing strategies at ground level, ensuring our products are both visible and accessible. Through promotional activities and close collaboration with retailers, we drive sales and strengthen our connection with consumers.                                                                                             

Why Join Our Shared Services Team?

  • Drive Growth: Support and contribute to the success of our industry-leading brands.
  • Collaborative Culture: Thrive in a team-oriented environment that values accountability and innovation.
  • Impact & Growth: Play a key role in our brands' success while advancing your career in a supportive setting.
  • Shape the Future: Make a meaningful difference and help us shape the future of our business.

We’re looking for a passionate Area Operations Manager to join our AVI Field Marketing Shared Services Division in for our Inland North region. In this role, you will be required to perform a sales and merchandising function for Northern Pretoria/ Northwest North whilst servicing retail customers in the area.

Reporting Structure:

  • Reports to: Regional Operations Manager
  • Direct reports: +/- 20

Job Specification:

Key Performance Areas:

  • Monitor store ordering process, stock levels, and returns and take corrective action if required
  • Monitor pricing and ensure mandate adherence
  • Negotiate promotional activity
  • POP implementation and negotiate ad-hoc display and space
  • Check-in stock, expiry dates and ensure shelf health standards are maintained
  • Address pricing and delivery issues
  • Monitor forward share in relation to market share as well as the rate of sale
  • Maintain customer and company records
  • Complete price surveys timeously
  • Update records of all company equipment and assets
  • Communicate issues and provide solutions where possible
  • Ensure adherence to store policies and procedures at all times
  • Monitor and manage Merchandiser / Field Marketer and Sales Representatives' attendance and ensure registers are updated
  • Confirm call cycles are followed and communicate changes to customers when needed
  • Manage and plan leave for subordinates
  • Prepare monthly payroll for Human Resources
  • Conduct floor walks with Field Marketers, Merchandisers, and Sales Representatives
  • Brief staff of all cycle priorities and ensure a clear understanding of objectives
  • Develop staff by identifying training needs and providing on-the-job coaching if required
  • Keep Regional Operations Manager up to date on conduct issues
  • Staff management in line with company policy and procedures
  • Conduct appraisals on field staff
  • Set targets for subordinates by store by category in line with business unit objectives and strategy

Experience:

  • A minimum of three (3) years of experience in a Sales Supervisor or Sales Manager role required
  • Experience within FMCG dealing with retail customers
  • Experience with managing teams 
  • Good understanding and implementation of human resources and industrial relations processes and procedures

Qualifications:

  • Completed Matric / Grade 12 is essential
  • A completed tertiary qualification (Business / Sales / Marketing / Retail) would be advantageous

Additional Requirements:

  • Sound knowledge of the FMCG industry
  • A good understanding of the merchandising industry
  • Proficiency using Microsoft Office (MS Excel, Word, and PowerPoint)
  • Able to present information to various levels in the organization
  • Valid Driver’s License required
  • Ability to travel essential

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About AVI Limited

AVI LIMITED is home to many of South Africa’s leading and best-loved brands. Listed on the Johannesburg Stock Exchange in the Food Products sector, AVI’s extensive brand portfolio includes more than 50 brands. Our single-minded purpose is our brands growth and development. Our brands span a range of categories including: hot beverages, sweet and savoury biscuits and snacks, frozen convenience foods, out-of-home ranges, personal care products, cosmetics, shoes, accessories, and fashion apparel.

AVI’s brands have grown into great South African favourites including: Five Roses, Freshpak, House of Coffees, Frisco, Koffiehuis and Ellis Brown in the Beverages category; Bakers, Pyotts, Willards and Provita in the Biscuits and Snacks category; I&J in the Frozen Foods category; as well as Ciro, Lavazza and Douwe Egberts Cafitesse for the Out Of Home market. Our beauty and personal care brands include Yardley, Lentheric and Coty Great international and local Fashion Brands in the AVI stable include Spitz, Carvela, Kurt Geiger, Lacoste, Gant and Green Cross Shoes. We have a well-developed shared services structure spanning: International, IT, Finance, Logistics, Marketing, Procurement and Field Marketing that allows us to take advantage of our scale. 

AVI’s brands are a household name in South Africa and growing every day.

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About Careers24.com

  • Careers24 is a leading South African job portal that assists jobseekers from all sectors and experience levels to find and apply for vacancies from hundreds of South Africa’s leading companies. With over a million visitors a month, we are one of the most popular destinations to find employment online in South Africa.

    Our mission is to become the destination where every candidate can find an ideal job and where every company can find the perfect candidate. We are a proud member of the Media24 family and part of the Naspers group of companies.

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