Introduction:

To work across and create successful digital Omni channel for The Building Company. Develop and lead the brand digital and social content strategies through evolving and continuously optimizing the digital marketing plan for The Building Company within South Africa. Involve strategic thinking and problem-solving skills to lead division in an ever changing digital and social media landscape.

Description:

Strategic Planning and management

• Develop and implement the overall digital and social strategies

Strategic Planning and management

• Manage the content sourcing of digital content through external consultants and supplier’s ex blogging content. Manage online brand and product campaigns through digital agency brand teams & content managers.


• Optimize cross-channel user experience for different customer segments.


• Evaluate customer research, market conditions and competitor data for continuous improvement of customer user experience for the digital customer facing channels

Digital Development, Maintenance and Innovation

• Utilize a range of media techniques including paid search, SEO, PPC, secondary suppliers online advertising done through digital agencies.


• Research, recommend, and implement new opportunities to promote the brands via the digital channels.


• Maintain and manage the content strategy for various brands’ digital channels including all social media platforms and instore advertising system.

The Building Company websites

• Look for new opportunities and initiatives to drive brand awareness online.


• Devise strategies to drive online traffic to the digital customer channels.

Reporting and analysis

• Analyse and report on all digital campaigns and promotions.


• Track analyse and report on digital market spend and results on a monthly basis

Ecommerce

• Lead and Assist IT & other stakeholders with e commerce, mobile, website channel & platform development and implementation as well as innovation between brand manager, IT, digital & agencies (redesigns & new build).

Teamwork

• Ability to work with the marketing team and provide input in other areas

Innovation

• Develop and continuously optimize the digital marketing plan in line with brand strategies.


• Oversee the development, conceptualizing and implementation of all digital marketing campaigns.


• Ensure all digital marketing initiatives are trackable to overall KPIs.

Efficiencies

• Optimize & maintain analytical measuring tools to track and measure online marketing campaigns to ensure leads are generated, customers are engaged, and customer profiles are developed across channels (where budget allows).


• Consumer and digital trends monitoring and reporting (including competitor analysis).

Excellence

• Ensure all projects and campaigns are executed within allocated budget and deadline

Requirements:

• Bachelor's degree in communications, advertising or related field


• 5 to 8 years of experience in advertising or marketing industry


• 2 to 5 years of experience in digital marketing, including website content management and/or social media management


• Experience in setting up and optimizing Google Adword Campaigns


• Working knowledge of HTML, CSS and JavaScript Developments and constraints


• Solid knowledge of website analytics tools (e.g.) Google Analytics, Netlsight, Omniture, Webtrends