Sales & Marketing Manager

Somerset West
Salary: Market Related
Job Type: Permanent
Sectors: Hospitality Marketing Sales
Reference: SW006009/CL

Apply before Jan 08 2026 | 31 Days left

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Vacancy Details

Employer: Helderberg Personnel cc

Somerset West: My client, an iconic hospitality establishment in the heart of the Helderberg region, is seeking an experienced and forward-thinking Sales & Marketing Manager to lead the hotel’s commercial strategy. This role is ideal for a driven professional who excels at building strong client relationships, shaping brand presence, and unlocking revenue opportunities across diverse markets.

Purpose of the Role
The purpose of this position is to guide the hotel’s sales and marketing direction, elevating revenue performance and market positioning. The role oversees all sales channels, supports brand visibility, and ensures the property remains a preferred destination within the Cape Winelands. Close collaboration with internal departments and Marriott-linked sales networks is essential to delivering cohesive, guest-focused outcomes.

Key responsibilities include but are not limited to:

Sales & Revenue Development

Implement annual sales and marketing plans to achieve revenue, occupancy, and market share targets
Develop new business across corporate, leisure, MICE, and group segments
Collaborate with Marriott sales networks to expand reach
Support revenue planning, budgeting, and rate strategy
Grow banquet, conference, and event sales
Represent the property at trade shows, sales missions, and networking events

Client Engagement & Relationship Management

Maintain strong relationships with corporate clients, travel partners, and event planner
Conduct regular sales calls, presentations, and site visits
Strengthen the hotel’s presence in local, regional, and international markets

Team Leadership & Collaboration

Guide and support the Digital Marketing Coordinator
Work closely with Operations, Reservations, and Marketing to ensure cohesive service delivery

Marketing & Brand Positioning

Oversee marketing initiatives to maintain consistent brand alignment
Monitor market trends and competitor activity to adjust strategies
Support digital campaigns, social media activity, and promotional content development

Reporting & Administration

Prepare sales and marketing reports, forecasts, and pipeline updates
Manage departmental budgets effectively
Maintain accurate CRM records and sales documentation

Criteria

Qualifications & Experience

5–8 years’ experience in hotel sales and marketing leadership within a 4- or 5-star environment
Demonstrated success in achieving commercial targets and leading teams
Strong understanding of all major hospitality market segments
Experience with Marriott systems advantageous
Excellent communication, negotiation, and presentation abilities
Degree or diploma in Sales, Marketing, or Hospitality preferred

Key Competencies

Strategic and commercially focused
Strong leadership and mentoring abilities
Relationship-driven and client-centric
Highly organised with strong analytical capability
Adaptable, proactive, and confident working under pressure
Able to drive revenue across multiple channels

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About Helderberg Personnel cc

Based in Somerset West, Helderberg Personnel was established in 1998. The company initially started doing placements in the Helderberg Basin and over the years expanded nationally. Our background has proved to be invaluable in providing a high standard of recruitment, screening, evaluation and placement of candidates.

Our Value proposition:
The true value proposition of the Helderberg Personnel brand is our commitment to attending to our clients’ needs, culture and values and to ensure that, through comprehensive interviews with candidates, the overall match is determined to ensure a long term relationship. The identity of the client remains confidential at all times. We understand that our function is to ensure that the candidate must become a strategic partner to a business instead of a mere employee. Helderberg Personnel has achieved a steady growth over the last years and we have evolved into one of the leading agencies in the region. We have made placements cross functional, cross industry and up to senior management level.