Candidate Requirements

You will lead the full brand and product lifecycle, ensuring the brand is commercially strong, customer-relevant, and strategically positioned for long-term success.

Brand Strategy & Market Insight

• Define and refine brand positioning, values, and long-term strategy.
• Conduct trend research—local and international—and translate insights into commercially viable product ranges.
• Evaluate brand performance continuously and make strategic recommendations.
• Protect and grow brand equity through consistent execution.

Product & Range Development

• Build cohesive, profitable ranges across ladies’ footwear (with exposure to men’s and kids’ categories beneficial).
• Manage end-to-end range development, from concept through to confirmation samples.
• Ensure all product aligns with market needs, pricing strategy, and seasonal trends.
• Oversee sample management, tracking, approvals, and supplier follow-up.

Buying, Planning & Commercial Performance

• Buy within budget and manage seasonal spend responsibly.
• Collaborate with Planning on forecasting, inventory control, and GMROI targets.
• Monitor daily and weekly sell-through, taking immediate action where needed.
• Conduct post-seasonal analysis and use insights to inform future seasons.
• Review and approve purchase orders before supplier submission.

Supplier & Stakeholder Relationships

• Liaise with international and local suppliers ahead of each season.
• Build strong commercial relationships to ensure quality, pricing, and delivery accuracy.
• Maintain consistent communication with suppliers and key internal stakeholders.

Analytics & Reporting

• Track brand KPIs, financial performance, and product success metrics.
• Interpret sales data and economic indicators to adjust brand strategy.
• Present findings, insights, and recommendations to senior stakeholders with confidence.

Knowledge, Experience & Qualifications

• Tertiary qualification in Marketing, Brand Management, Fashion Retail, or related field.
• 6–8 years’ experience as a Brand Manager in fashion retail.
• Essential: Strong buying experience, particularly in ladies’ footwear.
• Experience working with international brands and suppliers.
• Proven ability to build product ranges for a localised South African market.
• Advanced MS Excel skills and strong numerical analysis capability.
• Comfortable travelling locally and internationally when required.
• Exceptional presentation and communication skills.