Role Purpose

The Senior Marketing Manager will oversee all marketing activities across digital, ATL, BTL, and TTL channels. This is a strategic and leadership-focused position—not an execution role. You will lead internal teams and external partners to ensure brand excellence, strong commercial impact, and cohesive marketing direction.

Core Objectives

• Full ownership of all marketing and communication channels
• Strategic direction across digital, offline, CRM, and customer engagement
• Lead marketing technology, CRM, lead management, and analytics systems
• Enforce consistency, brand quality, and effective customer touchpoints

Key Responsibilities

Strategic Leadership

• Develop and deploy integrated marketing strategies across digital, print, PR, and events
• Align all marketing initiatives with revenue growth and retention goals
• Oversee campaign calendars and coordinated cross-brand strategy
• Build, mentor, and lead a high-performing marketing team

Oversight, Performance & Governance

• Manage outsourced providers (web, SEO, analytics, design, paid media)
• Ensure websites, social channels, and communication platforms follow best-practice UX/UI
• Approve creative direction and ensure brand consistency
• Manage marketing budgets and ensure strong ROI
• Oversee analytics (Google Analytics, Looker Studio, CRM dashboards)
• Deliver monthly strategic performance reports
• Continuously improve customer experience across all touchpoints
• Oversee implementation of enterprise-grade digital and CRM solutions
• Identify and adopt new technologies that support growth
• Approve and direct ATL/BTL/TTL marketing, print media, outdoor, and events
• Ensure integration of digital and offline marketing efforts
• Manage proposals, submissions, and dealer-related applications where needed

Skills & Qualifications

• Bachelor’s degree in Marketing, Business, or related field (postgraduate advantageous)
• 8–10+ years experience in marketing management (automotive/retail/franchise preferred)
• Proven leadership of end-to-end marketing strategies with measurable results
• Strong digital marketing knowledge (SEO, PPC, social, analytics)
• Experience managing creative and technical agencies
• Excellent leadership, communication, and stakeholder management skills
• Commercially savvy, data-driven, and strong in project management
• Solid understanding of CRM systems and digital transformation initiatives

KPIs & Success Metrics

• Revenue Growth: Direct impact on lead quality and sales volume
• Brand Leadership: Improved brand visibility and audience engagement
• Operational Efficiency: Reduced spend waste, streamlined processes
• Customer Experience: Higher engagement, satisfaction, and retention
• Digital Performance: Improved ROI, lower CPA, higher conversion rates