POSITION PURPOSE

The Marketing Assistant is responsible for the full scope of web site and social media presence. Performs marketing research as needed. Assists with all elements of marketing as and where required. Customer Relations inclduing Public Relations and ensures that the Company’s professional reputation is projected and maintained.


ESSENTIAL FUNCTIONS AND BASIC DUTIES

1. Assumes responsibility for the following tasks regarding the Marketing Function:
a. Assists with the implementing the marketing strategy for the Shopping Centre
b. Assists with the implementing the brand strategy across all platforms.
c. Assists with the managing and implementing of the print, digital and social media.
d. Assists with effectively managing the marketing budget and planning of annual budget, driving cost efficiencies.
e. Assists with maintaining regular research initiatives, driving the consumer engagement strategy and tenant mix engagement strategy.
f. Assists with managing integrated communications strategy across all brand and promotional platforms.

2. Assumes responsibility for developing and maintaining effective public relations with customers, marketing professionals and external business contacts.
a. Timeous response to all web, email and Facebook enquiries received.
b. Assists with establishing and implementing effective communication with outside contacts including media.
c. Assists with establishing and implementing effective communication with public, tenants and service providers.
d. Assists with maintaining contact with existing and potential clients to promote exhibition sales.
e. Ensures that requests and questions are promptly, appropriately and courteously resolved.
f. Ensures that the Company’s professional reputation is maintained.

3. Assumes responsibility for the following tasks regarding Income and Expenses.
a. Assists with meeting of monthly and annual Income targets for Exhibitions and Indoor Advertising.
b. Assists with meeting of monthly and annual Expenses according to the Strategies and budget.
c. Obtain quotations as required.
d. Assists with sourcing and securing new exhibitors/advertisers.
e. Assists with providing exhibitor information to security and management.
f. Relationship building with current exhibitors/advertisers.
g. Assists with preparing contracts, ensure they are invoices and invoices are paid for exhibitions.
h. Assists with administration of Income and Debtors including paperwork trail and financial requirements with ISO standards. These include quotes, invoicing, collection of funds, authorizing and debtor’s control.
i. Assists with administration of Expenses and suppliers, including paperwork trail and financial requirements with ISO standards. These include obtaining quotations, raising purchase orders, obtaining Invoices and statements, submissions to Finance for payment, loading of suppliers on the system.
j. Assists with Weekly and Monthly reports.
k. Assists with Design of all marketing materials
l. Assist with the implementations of all exhibition expos
m. Assist with ensuring that all FICA and legal requirements are adhered to at all times
n. Assist with ensuring that all exhibition displays are quality checked pre and post set up
o. Assist with ensuring that use of pop up store space is in line with all lease and operational requirements

4. Assumes responsibility for related duties as required or assigned (not limited to).
a. Ensures that work area is clean, secure, and well maintained.
b. Completes special projects as assigned.
c. Assist with other periodic duties as required.
d. Assists with Budgets and Forecasts.
e. Full Social media responsibility and administrator of Facebook, Instagram, Website and any other social media platforms that are required.
f. Daily updates and uploads to the web site and social media platforms
g. Seek new marketing opportunities
h. Campaign updates
i. Tenant Promotion Uploads
j. Google Review responses
k. Google Questions responses
l. Collecting Tenant Specials for advertising
m. Prepare monthly Tenant newsletters first draft for Marketing Manager to approve
n. Manage all internal signage and brief to designer
o. Internal photos, directory signs, Dustbin images/advertising, snapper frame images/advertising
p. Updating posters in the mall on a weekly basis
q. Dealing with General Marketing duties when Joanne is not available
r. Collecting Tenant Turnover performance information
s. Assist the marketing manager with all marketing activities, events, etc as well as exhibitions so as to be able to fill in for the Marketing Manager when she is on leave or off sick.


PERFORMANCE MEASUREMENTS
1. Management of all social media platforms and web site.
2. Marketing research is valid, reliable, and a useful tool for management.
3. Marketing programs and campaigns are appropriate, effective and reviewed regularly.
4. Professional and effective public relations are communicated and maintained.
5. Management is appropriately informed of area activities and of any significant problems. Required reports are accurate and timely. Suggestions for improved performance are provided.
6. Income targets are monitored and strategies to improve and meet targets are implemented. Administration and Financial requirements are adhered to.
7. Marketing expenses are in line with campaigns and budgets. Administration and Financial requirements are adhered to.
8. Assist with Budgets and Forecasts.
9. Completion of special projects as assigned.


EDUCATION/CERTIFICATION:
Matric
A marketing qualification will be advantageous
Fully computer literate with MS suite of products

REQUIRED KNOWLEDGE:
Knowledge of Company products and services.
Understanding of sales and promotion techniques.
Familiarity with local marketing vendors.
Administration of Financial understanding.

EXPERIENCE REQUIRED:
Minimum of 3 years of experience in marketing, managing social media platforms
– Facebook, Instagram, Web Site
Marketing and event management experience

SKILLS/ABILITIES:
Strong interpersonal and public relations skills.
Excellent organizational and analytical abilities.
Solid writing skills.
Able to operate computer applications.
Able to manage and deliver KPI’s.