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Dealer Principal (VW Alberton)

Gauteng
Salary: Market Related
Job Type: Permanent
Sectors: Admin Automotive
Reference: 161285

Apply before Jan 30 2026 | 56 Days left

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Vacancy Details

Employer: Motus Corporation

Job Title: Dealer Principal

Location: Alberton

Company: Motus VW Alberton

Job Type: Full-time

Job Summary:
We are seeking a highly motivated and experienced Dealer Principal to lead our automotive dealership. The Dealer Principal will be responsible for managing all aspects of the dealership, including sales, service, finance, and administration. The ideal candidate will have a strong background in automotive retail management and a proven track record of success in driving sales, increasing profitability, and providing exceptional customer service.

Responsibilities:

Develop and implement strategic business plans to achieve dealership goals and objectives
Lead and motivate a team of sales, service, and administrative staff to achieve high levels of performance and customer satisfaction
Monitor and analyze dealership performance metrics to identify areas for improvement and implement strategies to drive profitability
Oversee inventory management, pricing strategies, and promotional activities to maximize sales and profitability
Ensure compliance with all dealership policies, procedures, and regulations
Lead and manage the overall operations of the Audi dealership, ensuring that all departments are working cohesively towards achieving business goals and objectives.
Develop and implement strategic plans to drive sales growth and profitability, while maintaining a high level of customer satisfaction.
Maintain strong relationships with Audi OEM and other key stakeholders to ensure alignment with brand initiatives and standards.
Oversee the dealership's financial performance, including budgeting, forecasting, and cost control measures.
Stay current on industry trends and best practices, continuously seeking opportunities for innovation and improvement.
Implement effective marketing and promotional strategies to generate leads and drive foot traffic to the dealership.
Ensure that all operational and compliance standards are met and maintained, including adherence to Audi Experience brand guidelines.

Qualifications:

Bachelor's degree in Business Administration, Marketing, or a related field. MBA preferred.
At least 5 years of experience in a senior management role within the automotive industry, with a focus on luxury brands such as Audi.
Proven track record of successfully leading a dealership or automotive retail operation, driving sales growth and profitability.
Strong business acumen and financial management skills, with the ability to analyze data and make informed decisions.
Excellent communication and interpersonal skills, with the ability to build and maintain relationships with stakeholders at all levels.
Demonstrated leadership abilities, with a solid understanding of team dynamics and how to motivate and inspire others.
Knowledge of Audi brand standards and customer experience best practices is highly desirable.

Benefits:
- Competitive salary
- Health insurance
- Retirement savings plan
- Paid time off
- Career development opportunities

If you meet the qualifications and are passionate about the Audi brand, we encourage you to apply for this exciting opportunity to lead the Audi dealership to new heights of success.

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About Motus Corporation

Motus is a multi-national provider of automotive mobility solutions and vehicle products and services, delivering 77 years of steady growth and reliable value creation. Our leading market presence in South Africa is enhanced by selected international offerings in the United Kingdom, Australia, Asia and Southern and East Africa.

Motus employs over 20 000 people globally and is a diversified (non-manufacturing) business in the automotive sector. Motus is South Africa’s leading automotive group, with unrivalled scale and scope across the automotive value chain.

Motus offers a differentiated value proposition to OEMs, customers and business partners with a business model that integrates our four business segments: Import and Distribution, Retail and Rental, Mobility Solutions and Aftermarket Parts, providing multiple customer touchpoints that support resilience and meet customers’ mobility needs across the vehicle ownership cycle.

Motus has long-standing importer, distribution and retail partnerships with leading OEMs, representing some of the world’s most recognisable brands. We provide automotive manufacturers with a highly effective route-to-market and a vital link between the brand and the customer throughout the vehicle’s lifecycle. In addition, we provide accessories and aftermarket automotive parts for out-of-warranty vehicles and the Mobility Solutions segment sells value-added products and services to customers, including non-insurance and insurance products, consumer mobility solutions, and fleet services.