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Sales Consultant

Mount Edgecombe
Salary: Market Related
Job Type: Permanent
Sectors: Manufacturing Sales
Reference: 160484

Apply before Dec 08 2025 | 4 Hours left

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Vacancy Details

Employer: AVI Limited

Join CIRO Full Service Beverage Company (Pty) Ltd, South Africa's largest manufacturer of pure coffee, and be part of an industry leader known for innovation and quality. We offer a fast-paced, collaborative environment where your contributions are valued and your growth is supported. At CIRO, we thrive on delivering excellence, embracing diversity, and creating an inclusive community. Whether you’re passionate about coffee, customer service, or technical expertise, CIRO offers diverse opportunities to build a rewarding career. If you’re ready to make an impact and grow with us, we’d love to hear from you!

An exciting opportunity exists for a dynamic, outgoing SALES CONSULTANT with drive to join our enthusiastic sales team. This is your opportunity to work with quality brands that enrich our client's lives. The successful incumbent will be based in Mount Edgecombe, Durban, KwaZulu-Natal.

Line Manager: Sales Manager

Job Specification:

Key Performance Areas:

Achievement of monthly sales, volume and margin
Superior customer service relationships of existing customer base by following a structured call cycle based on the regional customer set criteria.
Influencing and positively affecting the In-Cup Quality and delivery via the On-site beverage solution system at each customer by ensuring customer audits are completed and corrective action is immediately executed on site, by doing machine calibration and settings and re doing operational training if required.
Creating a targeted new customer prospect list with the Sales Manager based on volume requirements per product category for the year and strategic requirements across all channels.
Achieve the agreed growth forecasted for the fiscal year by the Sales
Completion of new business development:
- Initial contact
- Assessment of needs
- Proposal of tailored solution
- Guiding on implementation, if necessary with the prospective
Ensure that agreements concluded with target list are commercially
Present at each installation and complete customer solutions training on day of
Travel and sleep-out to outlying customers.
Measurement will be completed in the following manner:
- Monthly 1 on 1
- Structured tracking against target list

Qualifications and Experience:

Grade 12 / Matric
5+ years’ experience in a sales role in the Out of Home (OOH) Market with a proven track record in developing new business
Cold calling and prospecting
Experience in specialty coffee and beverage system solutions

Special Requirements

Valid driver’s license with minimum 2 years driving experience
Ability to travel extensively
Ability to offer calculated and tiered solutions specifically within the Business and Industry (B&I) channel
Ability to effectively deal with regional management teams

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About AVI Limited

AVI LIMITED is home to many of South Africa’s leading and best-loved brands. Listed on the Johannesburg Stock Exchange in the Food Products sector, AVI’s extensive brand portfolio includes more than 50 brands. Our single-minded purpose is our brands growth and development. Our brands span a range of categories including: hot beverages, sweet and savoury biscuits and snacks, frozen convenience foods, out-of-home ranges, personal care products, cosmetics, shoes, accessories, and fashion apparel.

AVI’s brands have grown into great South African favourites including: Five Roses, Freshpak, House of Coffees, Frisco, Koffiehuis and Ellis Brown in the Beverages category; Bakers, Pyotts, Willards and Provita in the Biscuits and Snacks category; I&J in the Frozen Foods category; as well as Ciro, Lavazza and Douwe Egberts Cafitesse for the Out Of Home market. Our beauty and personal care brands include Yardley, Lentheric and Coty Great international and local Fashion Brands in the AVI stable include Spitz, Carvela, Kurt Geiger, Lacoste, Gant and Green Cross Shoes. We have a well-developed shared services structure spanning: International, IT, Finance, Logistics, Marketing, Procurement and Field Marketing that allows us to take advantage of our scale.

AVI’s brands are a household name in South Africa and growing every day.