About the role


We’re looking for a TikTok Shop Affiliate Manager to scale multiple UK TikTok Shops using creators, affiliate networks and TikTok Shop’s native tools. You’ll own the end-to-end affiliate engine: from setting up offers and commissions inside Seller Centre, to recruiting and managing creators, to working with TikTok Shop partner/affiliate agencies and building light automations to make everything run at scale. If you live and breathe TikTok, understand how creators think, and are comfortable in dashboards, spreadsheets and APIs, this is for you.




Key responsibilities



1. Strategy & growth for TikTok Shop UK



● Own the TikTok Shop affiliate strategy for our UK shops: commission structure, creator tiers, seeding, content angles and promo calendar.
● Build a clear roadmap to scale revenue via affiliates: from first creators, to hundreds+ of active partners generating daily sales.
● Align affiliate activity with wider promo events (e.g. seasonal campaigns, TikTok Shop mega sales, Black Friday etc.).


2. Affiliate Centre & Seller Centre ops



● Own all work inside TikTok Shop Seller Centre, especially the Affiliate Centre:
○ Set up and optimise Affiliate Plans and commission rates (flat and optimised).
○ Use Find Creators, Open Collaboration, Manage Creators, Samples and Analytics to recruit and optimise at scale.
○ Configure and maintain product catalogues, tagging, and availability for creators.
● Ensure our shops are correctly enabled for affiliate, so creators can easily discover and apply to promote our products.
● Manage product whitelists/blacklists, exclusions and vertical-specific rules (e.g. food & drink).


3. Creator sourcing, onboarding & relationship management



● Proactively source creators in the UK (and relevant markets) using TikTok Shop’s tools, TikTok search, and external databases/affiliate agencies.
● Build and manage a pipeline / CRM of creators: outreach, negotiation, onboarding, and retention.
● Create and maintain creator playbooks: key hooks, angles, claim language, USPs, example scripts and content guidelines.
● Monitor creator output and performance; identify top performers and upsell them to higher-tier commissions or exclusives.


4. Agency & partner management



● Work with TikTok Shop Partner / affiliate agencies to support large-scale creator recruitment and campaign execution.
● Brief agencies clearly on goals, budgets, creative angles, product priorities and commission rules.
● Hold partners accountable for performance through clear KPIs and regular reporting (GMV, ROAS, CAC via affiliates, active creators, content volume etc.).


5. Automation & process building



● Use Seller Centre features such as Campaign Auto-Registration to automatically enrol relevant products into TikTok Shop campaigns and events.
● Build light automations and workflows (e.g. via Google Sheets, Zapier/Make, TikTok Shop APIs or partner tools) to:
○ Sync data (orders, GMV, creator performance) into dashboards.
○ Flag top-performing creators and content automatically.
○ Trigger outreach sequences or commission changes for specific cohorts.
● Document all SOPs so the process can be repeated and scaled across multiple brands.


6. Performance analysis & reporting



● Track and report on core affiliate metrics:
○ GMV, orders, AOV and conversion rate from affiliate traffic.
○ Number of active creators, content volume, CTR, view-through vs click-through sales.
○ Commission spend as a % of GMV and blended CAC.
● Run ongoing experiments: commission levels, bundles, hooks, thumbnails, posting times, creator niches.
● Provide clear weekly and monthly summaries with insights and actions, not just numbers.


7. Collaboration with paid & organic teams



● Coordinate with paid media to boost top-performing creators/content via Spark Ads / TikTok ads, and to share winning hooks and creatives.
● Work with brand/content teams to ensure product pages, bundles and creative assets are optimised for TikTok Shop and affiliate use.
● Feed back VOICE OF CREATOR & VOICE OF CUSTOMER insights to improve offers, pricing, landing pages and product development.