An Area Sales Manager is responsible for overseeing and managing sales operations within a specific geographical area. They lead and motivate sales teams to achieve sales targets and revenue goals. Area Sales Managers analyze market trends, develop sales strategies, and identify opportunities for business growth. They build and maintain strong relationships with key clients and distributors, monitor sales performance, and provide regular reports and insights to senior management.

PRINCIPAL DUTIES AND RESPONSIBILITIES, BUT NOT LIMITED TO THE FOLLOWING:

• Developing trust relationships with a portfolio of major clients to ensure they do not turn to competition.
• Acquiring a thorough understanding of key customer needs and requirements.
• Expanding the relationships with existing customers by continuously proposing solutions that meet their objectives.
• Ensure the correct products and services are delivered to customers in a timely manner.
• Serve as the link of communication between key customers and internal teams.
• Resolve any issues and problems faced by customers and deal with complaints to maintain trust.
• Play an integral part in generating new sales that will turn into long-lasting relationships.
• Prepare regular reports of progress and forecasts to internal and external stakeholders using key account metrics.
• Meeting & exceeding sales targets for the assigned territories.
• Identifying and acquiring new customers, as well as upselling to the existing customer base.
• Managing the entire sales cycle from prospection through to successful closure.
• Building strong relationships with key accounts.
• Building a strong pipeline and ensuring accurate sales forecasting and account planning.
• Coordinating with other teams to ensure smooth delivery of products & services.
• Preparing regular reports and participating in regular meetings to review performance.
• Analyzing market trends and competitors’ activities and formulating strategies to respond to these.