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Paid Media Specialist

Durban
Salary: R30 000.00 - R35 000.00 Per Month
Job Type: Permanent
Sectors: Advertising Marketing
Reference: 156184

Apply before Dec 28 2025 | 12 Days left

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Vacancy Details

Employer: Hire Resolve

A results-driven agency specializing in turnkey property marketing solutions is seeking a highly motivated and detail-oriented Paid Media Specialist to support and drive paid media campaigns across key digital platforms.

Responsibilities:

Assist in the development and execution of paid campaigns on Meta (Facebook & Instagram), Google (Search, Display, YouTube), LinkedIn, TikTok, and other channels.
Monitor, analyze, and optimize campaigns across all channels to meet key performance indicators (KPIs) like reach, engagement, CPL, CPA, and ROAS.
Conduct audience and keyword research (e.g., using Google Keyword Planner) to optimize ad spend.
Create and manage ad copy, visuals, video assets, and A/B tests to continuously improve performance.
Set up and maintain tracking infrastructure: Google Analytics 4, Google Tag Manager, Meta Pixel, and conversion/event tracking.
Implement UTM standards for accurate cross-channel attribution.
Track and report on campaign metrics weekly and monthly using Excel, Google Sheets, Dashthis, or Data Studio.
Collaborate with creative and content teams for consistent ad messaging.
Assist in budget allocation and timely invoicing.
Onboard new paid-ads clients: define objectives, configure accounts, and align tracking.
Stay updated on the latest social, Google, and AI ad tools and trends to implement cutting-edge strategies.

Minimum Requirements:

Experience: 2-3 years in paid social and web advertising (Meta and Google Ads).
Education: Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
Technical Expertise: Strong knowledge of:
- Meta Ads Manager
- Google Ads (Search, Display, YouTube)
- Google Analytics and Tag Manager
- Familiarity with key digital metrics (CPC, CPM, CTR, CPA, ROAS, Quality Score).
Core Skills: Excellent communication, organizational skills, and attention to detail. Ability to manage multiple campaigns in a fast-paced environment.
A Plus: Basic SEO understanding and familiarity with other channels (DV360 basics, LinkedIn Campaign Manager).
Data Proficiency: Proficient in Excel or Google Sheets for data analysis.

Benefits:

Competitive salary based on experience (salary can potentially be more based on experience/skills)

IF you meet the above requirements and want to make a career-changing move, apply today by emailing your CV to itcareers@hireresolve.za.com

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About Hire Resolve

Hire Resolve removes the stress of the career search by understanding you as an individual. We take more than just your qualifications into account, considering factors like your salary and benefits expectations as well as your preferred workplace culture to ensure that we find the perfect opportunities to meet your unique needs.

As a specialist recruitment agency, we focus on the Engineering, Finance, IT, Mining, Manufacturing, and Logistics industries. Our team of recruitment consultants is well-versed and highly networked in the industries in which they operate and are dedicated to ensuring that every placement is a perfect fit.