Senior Manager: Digital Marketing Strategy

Gauteng
Salary: Market Related
Job Type: Permanent
Sectors: Banking Marketing Finance
Benefits: Medical Aid Pension Bonus Training
Reference: 142577
Employment Equity Position

Apply before Dec 20 2025 | 16 Days left

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Vacancy Details

Employer: Nedbank Head Office

Job Classification: Marketing, Communication and Research

FAIS affected: No

Reporting Line: Head: Digital Marketing Strategy & Innovation

Direct Reports: 3 x Digital Marketing Managers

JOB PURPOSE:

The Senior Manager: Digital Marketing Strategy oversees the development of digital marketing initiatives, enhancing capabilities and progressing maturity at Nedbank. They contribute to the effective use of data and marketing technology (MarTech). Leading a team of digital marketing managers and collaborating closely with marketing pods and agile squads, this individual crafts data-driven, performance-focused strategies that align with business objectives to achieve meaningful results. Utilising Nedbank’s full MarTech suite, including Adobe Experience Cloud and emerging AI technologies, they enable teams to innovate, personalise client experiences, and boost commercial growth. The role is crucial in converting complex data and technology into effective strategies, ensuring digital marketing efforts are innovative, client-focused, and aligned with Nedbank’s vision for future-ready marketing.

KEY RESPONSIBILITIES:

Strategic Digital Marketing Leadership (50%)

• Lead the development of integrated, measurable, client-centric digital marketing strategies.

• Drive capability building and maturity in digital marketing across teams.

• Partner with pods and agile squads to design, test, and optimise performance-driven campaigns.

• Use insights and analytics to ensure strategies are aligned with business growth and ROI.

MarTech-driven Campaign Enablement (30%)

• Partner with Group Technology and other functions to creatively leverage Adobe Experience Cloud (AEM, Journey Optimiser, Analytics, Target, Firefly, Creative Cloud) and other MarTech tools (e.g. GA4, Apps Flyer).

• Act as a catalyst for MarTech-enabled creativity, guiding marketers across the group in the strategic use of data and technology to enhance campaign impact.

• Ensure MarTech initiatives are tightly integrated with campaign objectives and deliver clear, measurable value.

• Provide strategic input into MarTech enablement roadmaps, focusing on campaign outcomes rather than simply platform adoption.

AI and Advanced Technology Integration (20%)

• Identify and champion opportunities to apply AI and advanced technologies in marketing activity for greater personalisation and efficiency.

• Collaborate with cross-functional teams to evaluate and implement AI tools that enhance campaign creativity and effectiveness.

• Contribute to the responsible governance of AI and data-driven marketing, ensuring its ethical and impactful use.

• Build awareness and capability across marketing teams on the creative potential and limitations of AI in marketing.

Required Skills

Planning Management: 10 years or more
Cross Functional Partnerships: 10 years or more
Strategy To Execution: 10 years or more

Candidate Requirements

EDUCATION & QUALIFICATIONS

Postgraduate degree in Marketing, Communications, or a related field (master’s degree is advantageous). Professional certification in Digital Marketing and relevant MarTech tools is advantageous.

EXPERIENCE

• 7–10 years in senior digital marketing roles, with proven leadership experience.

• Demonstrated ability to drive strategy, build capability, and uplift digital maturity.

• Demonstrated expertise in creatively applying MarTech platforms (preferably Adobe Experience Cloud) to drive marketing success.

• Experience working cross-functionally with technology and data teams.

• Interest and aptitude in AI-driven marketing innovation.

• Agency experience is advantageous.

TECHNICAL SKILLS

• Optimising digital marketing channels (web, social, mobile, direct) – Advanced.

• Leveraging digital advertising platforms (including programmatic display, paid search and performance media) – Advanced.

• Agile ways of working and project management – Progressive.

• Process improvement and journey orchestration – Progressive.

• Communication & presentation skills – Advanced.

BEHAVIOURAL COMPETENCIES

• Change Leadership – Inspire and guide teams through transformation.

• Cross-Functional Influence – Build alignment across marketing pods, Group Technology, risk and compliance, and external partners.

• Strategic and Conceptual Thinking – Translate complexity into actionable strategies.

• Planning & Project Management – Prioritise, roadmap, and deliver effectively.

• Customer Focus – Keep client-centricity at the core of digital initiatives.

• Ethical Responsibility – Ensure responsible application of AI and data-driven marketing.

• Tenacity & Resilience – Persist through setbacks with determination and a solutions-focused mindset.

ORGANISATIONAL FIT

• High Fit Facets: Challenging the status quo, continuous improvement, customer focus, personal growth, planning for long-term success.

• Low Fit Facets: Growth at any cost, geographic dispersion, thriving on risk.

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Please contact the Nedbank Recruiting Team at XXX-XXXX

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About Nedbank Head Office

Money may be our backbone, but excellence is our culture. And diversity, our true driving force. We believe in creating a working environment that enables our people to help us bring our values to life. And to do so, we don’t just aim to acknowledge our differences but to celebrate them as the very mix we need to continue being the difference that enhances lives beyond banking. For this reason, our people are very important to us… Every single one of them in the financial, technological, legal, administrative, creative, hospitality or operational space. Each one of them, is our mirror. They are our reason to want to do better. And our reminder that we are in the service of others. Nedbank’s culture is embedded on values that promote accountability, a strong focus on meeting client needs, and on building a positive brand image.