The Business Development Manager – Lighting and Optics is responsible for driving sustainable growth across the company’s lighting and optics portfolio. The role combines strategic planning, business development, and data-driven sales management to increase market share, enhance profitability, and strengthen the company’s competitive position.

This individual will identify and pursue new business opportunities, develop long-term client partnerships, and collaborate with internal teams to align product offerings with customer needs and market trends.

• Research and identify new business opportunities, including new markets, trends, technologies, and partnerships within the lighting and optics sector.
• Develop and execute business plans to expand the company’s presence locally and across borders.
• Think strategically—set aims and objectives to develop, improve, and sustain business growth.
• Carry out business planning and sales forecasting to support management decisions.
• Collaborate with the Marketing Department to implement promotional strategies and campaigns.
• Liaise with Finance, Warehousing, and Logistics to ensure smooth business operations.

• Identify, pursue, and secure new business opportunities within existing and emerging customer segments.
• Generate leads, conduct cold calls, and meet with clients (in person or via MS Teams).
• Foster and maintain strong customer relationships to ensure retention and repeat business.
• Understand customer needs and provide tailored solutions and product recommendations.
• Negotiate and close sales deals aligned with company pricing structures and profitability targets.
• Manage key accounts with structured communication and engagement strategies.
• Represent the company at exhibitions, conferences, and industry events.

• Create, manage, and maintain a healthy sales pipeline.
• Conduct regular sales analysis to evaluate product performance, customer buying behaviour, and market demand.
• Track and analyse KPIs including revenue growth, gross margins, conversion rates, and client retention.
• Prepare monthly and quarterly sales performance reports with actionable insights.
• Utilize CRM and data visualization tools for forecasting and trend analysis.
• Identify underperforming areas and propose corrective measures.

• Work closely with engineering and technical teams to align product offerings with customer needs and industry standards.
• Train and support sales team, arranging external training where appropriate.
• Contribute to pricing strategy discussions, discount structures, and tender submissions.
• Ensure alignment with the broader group’s sales and marketing strategies.
• Assist with client contracts and proposals as needed.

• Stay abreast of market and technology developments in lighting and optics.
• Provide feedback from the field to inform product development and continuous improvement.
• Seek and implement ways to enhance operational efficiency and customer satisfaction.