Lead Marketing Excellence for High-Growth Fintech Company

Wykco operates innovative investment platforms serving institutional investors, family offices, and alternative asset managers globally. We're seeking a strategic Head of Marketing & Content to build our brand, drive lead generation, and create compelling content that establishes thought leadership across multiple investment verticals.

Key Responsibilities:

• Multi-Platform Brand Strategy: Develop and execute comprehensive marketing strategies across Wykco's diversified platform portfolio
• Content Creation & Thought Leadership: Produce high-quality educational content, whitepapers, case studies, and articles that position Wykco as industry expert
• Digital Marketing Excellence: Manage LinkedIn, social media, email campaigns, and website optimization to drive qualified lead generation
• Sales Enablement: Create professional presentations, pitch decks, one-pagers, and marketing collateral that directly support business development activities
• Compliance-Friendly Marketing: Develop content strategies that support reverse solicitation requirements and regulatory compliance in financial services
• Design & Creative Production: Design marketing materials, social media graphics, course content, and client-facing resources using professional design tools
• Performance Marketing: Track ROI, optimize campaigns, and measure marketing contribution to sales pipeline and revenue generation
• Cross-Functional Collaboration: Work closely with business development and operations teams to create targeted content for specific deals and investor segments

What Makes This Role Unique:

• Strategic Impact: Build marketing function from ground up with significant creative and strategic autonomy
• Diverse Content Portfolio: Create content spanning multiple investment strategies and market segments
• Global Audience: Market to sophisticated institutional investors and professional clients worldwide
• Revenue Impact: Direct contribution to deal closure through high-quality sales enablement materials
• Professional Growth: Exposure to cutting-edge fintech and alternative investment industry knowledge